Dive Summary:
- Monster Beverage is calling off the launch of its female-oriented, zero calorie, zero sugar Ultra Pink energy drink at least for the time being, though the reason remains unknown.
- Monster still went through with the launch for its Ultra Blue counterpart, and in a review for that product, ScreamingEnergy.com's Jason Hargett suggests that perhaps the energy drink maker's lo-carb flavor line is a bit over-crowded, which could point to a possible reason for the Ultra Pink postponement.
- The Ultra Blue launch was also among the first since the February announcement that Monster would reclassify its energy drinks as beverages instead of dietary supplements.
From the article:
... A spokeswoman for Monster Beverage was reticent, saying: "I've talked with the Monster folks about this a couple of times -- they just simply decided not to move forward with the product and there isn't anything to it other than that. They did move forward with Monster Ultra Blue." ...
