Dive Summary:
- A Monster Beverage Co spokesman is alleging that San Francisco city attorney Dennis Herrera's lawsuit, which accuses the energy drinks giant of marketing its products to kids, is "motivated by publicity rather than fact or science," adding that "the media got copies of his lawsuit before Monster did."
- The spokesman also insisted that the company doesn't market its products to children, and that "any child can walk into a Starbucks and buy an unlimited number of Grande brewed coffee drinks" with twice the caffeine of one 16-oz. Monster drink, alleging that the company was singled out in the suit.
- Herrera's lawsuit--which alleges the company's marketing practices violate California's Unfair Competition Law and Sherman Food, Drug and Cosmetic Law--came just days after Monster filed a pre-emptive suit against the city attorney.
From the article:
... But Monster said Herrera appeared to be "motivated by publicity rather than fact or science" by singling it out, given that Monster Energy contains less than half the caffeine per ounce than Starbucks coffee, and no more caffeine than any other energy drink. ...
