Dive Summary:
- Coca-Cola has not been able to get 13 false advertising lawsuits dismissed from federal court over their Minute Maid brand of fruit juices.
- The lawsuits allege phrases like "all natural" and "100% juice" are misleading to the consumer, as many believe Minute Maid drinks are anything but.
- After failing to get the cases thrown out, Coca-Cola representatives slammed the prosecution, saying the case was without merit and insisted their drinks are fully compliant with FDA standards.
From the article:
Although Coke's dismissal motion failed, public affairs and communications spokeswoman, Susan Stribling, told BeverageDaily.com: “This ruling is not a decision on the merits, but merely allows the plaintiff the opportunity to try to prove the allegations in their complaint. ...