Dive Summary:
- McKee foods is updating its Little Debbie logo for only the second time since the brand was introduced in 1960.
- Now adorning select products and continuing to roll out in the coming months, the logo still features the original portrait of McKee Foods Executive Vice President Debbie McKee-Fowler as a 3-year-old, but updated to be more contemporary.
- The only other time the logo was updated was in 1985, and the latest update required 16 renderings over the course of the past year before it was approved.
(Image source: Little Debbie)
From the article:
... “The previous logo looked a little dated, so it was time for a minor makeover,” said Chris McKee, Executive Vice President of Marketing and Sales for McKee Foods. “We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler.” ...
