- McCormick & Co. Inc. CEO Alan D. Wilson told the Balitmore Business Journal that his company's annual report for 2012 will be scented with blackberry and clove, nodding to trending interest in fusion cooking.
- The $4 billion company has been scenting the report for 30 years.
- The 2011 report smelled of garam masala in reference to interest in Indian cooking.
From the article:
"... Wilson added that the blackberry and clove scent on the McCormick (NYSE: MKC) annual report is 'the kind of thing that we’re seeing. It’s that simple at home kind of thing that people can do very easily.'
In what has become a popular tradition, McCormick has been scenting its annual report for 30 years. ..."