Dive Brief:
- Malaysian officials now say that Cadbury chocolates sold in that nation do not contain traces of pig DNA.
- The Islamic Development Department conducted tests on 11 samples, but found no contamination.
- A temporary ban on the chocolates remains in place in Malaysia. Officials are expected to conduct additional tests to try to learn where and how the contamination detected in the first round occurred.
Dive Insight:
This is obviously good news for Cadbury, which has faced outrage across the Muslim world since the scandal broke. But the company isn't out of the woods yet. First, there's the question of the original test findings. Malaysian authorities have said all along that those first samples may have became contaminated after Cadbury shipped them.
But even if Cadbury is cleared entirely, and even if test underway now in other nations fail to detect any contamination, rumors about the candy will likely circulate for some time. Snapple, for example, has spent years dealing with rumors that the company is tied to the Ku Klux Klan.