- Debra Berman currently works as VP-marketing and engagement at Kraft Foods Group, but JC Penney is looking to beef up its marketing talent right now, and Advertising Age reports that Berman is their top pick.
- Berman has overseen media and strategy with more than $500 million in global ad spending attached for Kraft's brands and has past experience at DDB, Y&R, Lintas and Saatchi & Saatchi.
- She temporarily served as a de facto CMO for Kraft Foods until Kraft named Deanie Elsner to the role last January.
From the article:
... JC Penney has been without a permanent marketing leader since Michael Francis left the president role 13 months ago. Mr. Francis oversaw marketing, merchandising and product development, but was never named CMO. The last JC Penney marketing chief was Mike Boylson, who retired two years ago. ...