- KitchenAid has entered the home carbonation category with the Sparkling Beverage Maker, a premium countertop soda maker developed in collaboration with SodaStream that will be brought to the market in June.
- Like the brand's well-known mixers, KitchenAid's Sparkling Beverage Maker will be made out of metal shaped into a clean, curved design and will be available in a variety of colors.
- The machine will feature four carbonation settings, a one-liter BPA free plastic bottle, and a 60-liter CO2 tank. It will carry a suggested retail price of $249.99.
In an earlier statement announcing plans for their collaboration, executives from both KitchenAid and SodaStream commented on the partnership's benefit for both brands. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide,” observed David Elliott, general manager of KitchenAid small appliances. While SodaStream has been building up partnerships with various brands for flavors, this is a new direction for it to partner with another appliance producer. Even more so than the Keurig partnership with Coke to bring out a cold drinks system, this partnership with KitchenAid shows that DIY carbonation systems have truly arrived.