Dive Brief:

• Kit Kat — the four-section, share-friendly, chocolate-covered wafer treat — is the most influential candy in history according to Time. 
• The magazine interviewed historians and candy experts before awarding the crown to Kit Kat. Among the deciding factors: recognizing that Kit Kat has become a global obsession with a cult-like following in much of the world.
• In all, Time ranked 15 candy bars by influence. Hershey's Milk Chocolate bar placed second. Toblerone placed third.

Dive Insight:

You know what's nice about this list? It recognizes that candy bars are meant to be shared. The top 3 bars are all "sectional" in design, making them easy to break apart and pass along to friends.

You know what else is nice about this list? It recognizes that Kit Kat is the most wonderful candy ever in history and that other candy bars are nothing compared to it, because other candy bars would never even think about making flavors like purple Okinawan sweet potato and green tea and crazy things like that. Other candy bars think you're a boring jerk, while Kit Kat knows that you're a wonderfully complex person with varied tastes and a sense that anything is possible. 

So, as you can imagine, we're really pleased about Kit Kat's victory, and we know where we're going to celebrate!