Dive Summary:

• Kamut International, a Montana-based agricultural supplier, is investing heavily in Kamut khorasan wheat, an ancient variety that has significant nutritional advantages over traditional wheat.
• The company already supplies many organic and sports-nutrition companies as the wheat is higher both in proteins and lipids, making it good for both weight loss and energy buildup.
• The company hopes to expand its client base as more and more research comes out on the advantages of the product.  At this point, the only known disadvantage is the price.

From the article:

Understandably, the Montana-based company is also targeting the sports segment, particularly for high endurance sports like marathon runners and cyclists (the company was a sponsor of the 2012 Missoula Marathon in Montana). Kamut-containing products are already popular among some of Italy’s top soccer clubs, with Bologna FC, Torino FC, AC Milan, and Calcio Catania all using the products, said Dr Quinn.

“The sports segment has huge potential in the US,” he added.