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Is Ruffles' new snack a potato chip or French fry?

Published June 6, 2013
Roger Riddell's headshot
Roger Riddell Senior Editor

Dive Summary:

  • Ruffles' new Crispy Fries help solve consumers' "timeless struggle" and "eternal choice" between potato chips and French fries by combining the two in both appearance and taste.
  • A press release states Ruffles' Crispy Fries are the "first-ever French fry-shaped snacks sliced from real potatoes, and neither of the two flavors--Original and Cheese--contain preservatives or MSG.
  • The new snacks go on sale nationwide June 23.
Ruffles Crispy Fries

(Image credt: 7-Eleven)

From the article:

"Chips or fries? The timeless struggle, the eternal choice," read bags of Ruffles' new Crispy Fries, which debut nationwide on June 23. The crunchy potato snack is a hybrid of French fries and potato chips in both appearance and taste, and the effect isn't unappealing. ...

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Filed Under: Packaging / Labeling

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