Dive Summary:
- The deadline for letters of interest for Hostess brands came and went on December 10th, with more than a few international companies looking to scoop up some of its many brands.
- Analysts and industry leaders agree that international markets may be better for some of the products, as developing countries are looking for individually packaged foods to ease contamination concerns.
- Brands like Wonderbread, specifically, are thought to have the potential to flourish in developing nations. Final offers will be read in court early next year.
From the article:
Up-for-sale Hostess Brands has had strong interest from international firms looking to snap up its iconic brands, the company has said.