Dive Summary:
- Green Mountain Coffee Roasters and Costco have reached a deal that will see coffee maker create store-brand packages of its product for the wholesale chain.
- Costco already sells single-serve coffee pods used with Green Mountain's Keurig brewing system.
- Green Mountain shares went up $2.10, just less than a 9% increase, to $26.28 after the announcement.
From the article:
"... Costco will begin selling the single-serve coffee pods, for use in Green Mountain's Keurig single-cup brewing system, in mid-December.
Green Mountain pioneered the single-serve coffee in the U.S. It has partnered with a number of companies, such as Tully's Coffee, Newman's Own and Caribou Coffee. ..."