Dive Summary:
- Frito-Lay lost in court last week, as the jury decided Ralcorp's BOWLZ corn chips did not infringe on the patents held on Tostitos Scoops.
- The company has since been exploring post-trial options including appeal, as they remain committed to protecting their intellectual property rights, as expressed in a recent press conference.
- Ralcorp commented publicly as well, saying they were pleased with the verdict and happy to offer a lower cost alternative to Tostitos.
From the article:
... In an emailed statement, Ralcorp said: “We believe private brands offer a strong value to consumers, and we are delighted to bring terrific choice to shoppers. We will continue to develop and make distinctive, high quality food like this chip.”
Kuechenmeister suggested that the jury’s conclusion that the tortilla chips were not the same simply proved that Frito-Lay’s Tostitos Scoops! were superior to Medallion’s BOWLZ corn chips. ...
