From the reign of Cheerios to a French fry vending machine, below are some interesting reads from the week:
Cheerios is still on top of the cereal market in the U.S. at age 74. Adweek takes a look at why, but one piece of the puzzle sticks out: "Where Cheerios has an edge is with the healthy pitch."
Virtual reality, cereal edition
Speaking of cereal, Nutri-Grain will soon sport an up-and-coming marketing tactic in virtual reality (in New Zealand). Boxes of the breakfast cereal will get a makeover with DIY virtual reality goggles. Then, consumers can pair them with a smartphone app with virtual reality features.
Caffeine may keep many awake today, but caffeinated drinks proved resourceful for Native Americans over 1,000 years ago, too, according to research.
A startup that has its priorities in order: Caenator of the Netherlands (with others) has created and put in place a vending machine that dispenses French fries. Excuse me as I look for the next available flight to Europe.
Plus, here's a self-explanatory, loving tribute to salmon.