Dive Summary:
- After Nutella demanded World Nutella Day founder Sara Rosso stop using Nutella's name, logo or likeness, the news of Nutella's cease-and-desist letter spread and fans took to the brand's Facebook page to express their frustration.
- According to Ferrero Rocher, the maker of Nutella, the issue is now resolved, saying "Ferrero is pleased to announce that today, after contacting Sara Rosso and finding together the appropriate solutions, it immediately stopped the previous action."
- Ferrero added that "the case arose from a routine brand defense procedure that was activated as a result of some misuse of the Nutella brand on the fan page."
From the article:
Nutella sent us a a copy of letter its sent to Sara Rosso, the founder of World Nutella Day. Ferrero wrote:
'World Nutella Day: a positive conclusion
Positive direct contact between Ferrero and Sara Rosso, owner of the non-official Nutella fan page World Nutella Day, has brought an end to the case. ...'