Dive Brief:

• Actress Drew Barrymore has released a 2013 Pinot Grigio, the latest product from her Barrymore Wines label.
• The wine is produced through a partnership with California’s Carmel Road Winery, as were earlier vintages under the Barrymore label. 
• Barrymore, star of "The Wedding Singer" and granddaughter of legendary actor John Barrymore, launched the label in 2010. 

Dive Insight:

Among celebrities, Barrymore is a bit of a standout if only for having a reputation of being quite likeable. Where she is clearly not a standout, however, is in her interest in the booze business.  Like Jay Z and his champagne, Sean "Diddy" Combs and his tequila, or Brad Pitt and his wine, celebrities see something appealing in selling alcohol.