Dive Brief:
- The founder and CEO of Dynamic Food Ingredients (DFI) Corporation, Paul Magnotto, named Richard Bellas chief commercial officer. He brings 22 years of executive experience at PepsiCo to the position. He previously worked for Coca-Cola and Procter & Gamble.
- A key responsibility for Bellas is to manage DFI's development of zero-calorie sweeteners that don't contain GMOs.
- DFI uses electrochemistry to convert common sugars found in nature into healthy and sustainable products. The company currently produces erythritol. The company's vision is to get "the world back on the healthy track by bringing the healthiest sweeteners to market in the most sustainable way possible."
Dive Insight:
With the rise of the non-GMO industry and concerns about sugar consumption, DFI is tapping into a potentially large market by focusing on zero-calorie sweeteners without GMOs.
Magnotto said, "[Bellas'] 22 years of executive experience at PepsiCo in various senior management roles: packaging commercialization, global procurement based in Hong Kong and the U.S., and leading its Advertising and Marketing Global Procurement Center of Excellence will help take us from development to the commercialization of our technology platform."
