Dive Brief:
- Del Monte Fresh Produce has begun selling single-serve salads and meal packages under a new brand -- Nature Made.
- Each of the new products places an emphasis on proteins, such as a bacon Cobb salad and a breakfast snack pack with turkey sausage, grapes, and pancakes.
- The new products are being produced at Del Monte Fresh's Dallas complex, where the company recently completed construction of a new 30,000-square-foot processing facility.
Dive Insight:
Few companies, if any, have the sort of name recognition that Del Monte does in the fresh-cut fruit and vegetable space. Thus it's a bit of a surprise to see the company roll out its latest offerings under a brand name that no one knows.
Del Monte has toyed with the brand name "Nature Made" previously -- most notably in 2008 when it used it to denote bananas from plantations that were not yet certified as organic. The company filed for a trademark for the brand name in 2011.