Dive Summary:
- New Mintel research shows that dark chocolate is favored by 35% of adult consumers, up 2% from a 2011 report, though just over half still favor milk.
- Dark chocolate's rising popularity is credited toward consumer awareness of its health benefits and a growing chocolate confectionery market thanks to "foodie" culture and demand for affordable luxuries.
- Mintel expects countering trends to contribute to slow growth for the chocolate market in the next five years, with only a 15% increase from 2012 to 2017.
From the article:
... "The progressively better understood health benefits of dark chocolate may be increasing its popularity as more consumers are looking for indulgent foods that can serve multiple functions such as nutrition or convenience," said Sarah Day Levesque, food analyst at Mintel. ...
