Dive Brief:
- Country Pure Foods, a fresh-juice processor and distributor formed by the merger of four juice companies, has purchased most of the assets of Fruitbud Juice. Terms of the deal were not disclosed.
- Country Pure, which is controlled by private equity investors Mistral Equity Partners, has now acquired six companies since 2010.
- No facilities were included in the Fruitbud purchase. Country Pure already operates four juice-processing plants in four states.
Dive Insight:
Country Pure is worth watching. The company has come out of nowhere and is growing fast by buying up other players. That's exactly what Mistral said it planned to do. And unless the private equity fund has more shallow pockets than expected, the Fruitbud purchase won't be the last by Country Pure.
