Dive Summary:

• In a survey conducted by ConAgra, 4 out of 5 consumer in the U.S. thought frozen meals were 'highly processed,' or less healthy than home cooked meals.
• ConAgra, a leading producer of those meals, has made it a mission to point out that often times, foods are frozen at the peak of ripeness, actually increasing their nutritional value.
• Another stigma ConAgra is fighting is the belief that frozen meals are high in sodium and oil.  With its new line of Healthy Choice meals, a company spokesman claimed they actually have less sodium than most home cooked meals.

From the article:

An online survey of 1,013 Americans conducted by Braun Research for ConAgra on March 4-7, found that many consumers see frozen foods in a very negative light, when in fact, they have fewer preservatives and lock in more nutrients, generate less food waste, and help people manage their weight via portion control, said the
firm.

“The vegetables in Healthy Choice and Marie Callender's frozen meals are picked at the peak of freshness and blanched before being frozen; a technique many home cooks use. Most vegetables' journey from farm to freezer happens within 24 hours to preserve color, texture and maximum freshness.”