Dive Brief:
- The first truckloads of equipment for a new Coca-Cola factory have crossed the border into Gaza.
- The soft drink giant has pledged to build a factory in the war-torn region by 2015, bringing jobs to the impoverished area.
- Coke rival PepsiCo has operated a plant in Gaza since 1962.
Dive Insight:
Here's hoping that the factory brings a bit of relief to the besieged residents of that troubled land.