Coca-Cola has extended its Share a Coke campaign in Argentina and Mexico with the launch of metal cans and bottle labels embossed with braille text. The new packaging retains the “comparte una Coca-Cola con” – or “share a Coca-Cola with” – branding that has featured across the company’s portfolio in markets worldwide since 2013. The inclusion of braille text opens the longstanding campaign up to visually impaired consumers in the two countries, who use the feel of braille dots as a sensory language. The concept was developed by Mexico City-based advertising agency Anónimo and was first rol...