Dive Summary:
- The U.S. Department of Agriculture chose Chobani for its Greek yogurt pilot program adding the snack to the National School Lunch Program in New York, Idaho, Arizona and Tennessee.
- Chobani was awarded the contract after undercutting bids from rivals like North Carolina's Origin Foods, Vermont's Commonwealth Dairy and New York's Alpina.
- The trial period is set to run from September through November, and Chobani will supply close to 200,000 lbs. of Greek yogurt in four-ounce cups and 32-ounce tubs, priced at a flat rate of $1.40 per pound.
From the article:
... If deemed successful and cost-effective, the pilot could be rolled out across the US and made a permanent fixture on the US School Lunch Program, which feeds around 31m US students each year.
"USDA will evaluate the cost-effectiveness of its initial procurement by December 2013 to determine next steps for the pilot," the USDA spokesperson added. ...
