Dive Summary:
- In a message from the CEO, Campbell's announces plans to expand its business globally in 2013, while remaining stalwart and focused on key brands in the U.S. as well.
- The company is pouring most of its R&D budget into healthy snacks, drinks and meals, an area the company believes will see the most growth in the next few years.
- Last year they released a V8 + Energy brand drink, mixing natural green tea and other flavors, which continues to be a success as Campbell's readies another offering in their drink line for this year. 1
From the article:
Morrison said, “To realise our strategic vision, we must fulfill a dual mandate. We committed ourselves to work diligently and creatively to expand into higher-growth spaces, to engage with new consumers and to build our business in new geographies.
"But at the same time, it is imperative that we maintain the strength of our core business and our intense engagement-over many, many decades−with our loyal consumer base.”