Dive Summary:

• Boulder Brands is unveiling new square-shaped tubs for 13 varieties of Smart Balance and five varieties of Earth Balance spreads that should hit store shelves near the end of 2013's second quarter.
• The new tubs measure only 4 inches wide, compared to the 4.5-inch diameter of the round tubs, which Boulder says will allow retailers to display 60 units in a space that previously held only 40.
• According to a study by sustainability consulting firm Renewable Choice Energy, the new design will also reduce greenhouse gas emissions by 18% over the course of the products' life cycle and requires less material to produce.

From the article:

Boulder Brands is rolling out novel square-shaped tubs for its Smart Balance and Earth Balance spreads in a move it claims will "revolutionize the way products are displayed in the dairy case and stored in the warehouse". ...