Dive Summary:
- Blue Ice Vodka, a potato vodka produced in Rigby, Idaho, is the first spirit to receive "Gluten Free" labeling.
- The new labeling was approved by the Alcohol and Tobacco Tax and Trade Bureau, which tested and verified the gluten-free claims before awarding a Certificate of Label Approval.
- Gluten-free claims by spirit companies was previously prohibited on package labels, so the red "Gluten Free" badge on the upper right corner of the potato vodka's label is a landmark for the spirit industry.
From the article:
... "Introduced in 2001, Blue Ice Vodka catapulted America's first and largest potato distillery, Distilled Resources Inc. [formerly Silver Creek Distillers, Inc.] onto the map with a homegrown, premium vodka made from Idaho Russet Burbank Potatoes," says Gray Ottley, director, Distilled Resources Inc. "We are very proud of our vodka distilling heritage and pioneering efforts at Distilled Resources Inc. and with Blue Ice, specifically. Three years in the making, federal approval to officially label Blue Ice Vodka as gluten free is another progressive step for the industry and for all of those who suffer from gluten intolerance." ...
