Dive Summary:
- Ben and Jerry's, the U.S. ice cream manufacturer, has committed to making 2013 the year it gets certified as a Fair Trade company.
- This requires a company to purchase ingredients that give back to the global community, a goal the ice cream company has been chasing for years.
- The certification will be difficult, however, based on the number of different ingredients in their ice cream.
From the article:
In 2013, Ben & Jerry’s products in the US will transition to carry the international Fairtrade Certification Mark.
Fairtrade project manager Kate Paine at the company headquarters, said: “We’re working hard to transition eligible ingredients to be Fairtrade.
“Our products have an immense variety of chunks and swirls, making it an extremely complex conversion. But we look forward to the challenge as we aggressively pursue the Fairtrade conversion by the end of 2013.”