Dive Summary:
- Beefeater is introducing its new handcrafted gin, Burrough's Reserve, created in homage to founder and entrepreneur James Burrough.
- Master distiller Desmond Payne used the original recipe from the 1860s and distilled the gin by hand in Burrough's original copper "Still Number 12," and the proposition, name and packaging were created in collaboration with Coley Porter Bell.
- A launch is planned for Spain next month, with a global rollout continuing into the UK in June and the U.S. in October.
From the article:
... Stuart Humm, creative director at Coley Porter Bell, said, "We are exceptionally proud to have produced this beautiful packaging for Burrough's Reserve, a product that breaks new ground in the world of gin." ...
