Dive Summary:
- Information Resources Inc. data shows that granulated sugar sales rose to a 3-year high of $1.69 billion in 2012, up 15% since 2009.
- In the same time period, artificial sweetener sales have been on the decline, with Splenda seeing a 40% drop, Sweet'N Low sliding 16% and Equal falling 23%--though Stevia's Truvia brand, which claims to be more natural due to its extraction from leaves in South and Central American, saw sales increase by 289% since 2009.
- Center for Science in the Public Interest Executive Director Michael F. Jacobson told MarketWatch that these numbers could be chalked up to a rising interest in avoiding artificial substances.
From the article:
CHICAGO—MarketWatch reported granulated sugar sales hit a 3-year high of $1.69 billion in 2012, which demonstrates a 15% increase since 2009, according to new data from Information Resources Inc (IRI). On the other hand, artificial sweetener sales for companies like Splenda, Sweet'N Low and Equal fell over the same period. ...
