Dive Brief:
- Anheuser Busch InBev is planning an extension of its Bud Light line featuring a series of cocktail-like flavors.
- The line, to be called Mixx Tail, will include beers with tastes such as Long Island Iced Tea and Firewalker.
- Mixx Tail will debut in the spring. Distribution is expected in the U.S. only, although a comparable product is already sold in Argentina under AB InBev's Quilmes brand.
Dive Insight:
AB InBev seems to be putting a lot of effort into selling beer that doesn't taste like beer to young adults. News of the Mixx Tail line extension comes just days after the brewer announced plans for Oculto, a tequila-flavored beer meant to evoke Mexican mysticism.
