Dive Summary:
- In an interview with digital magazine Dezeen, Janne Kyttanen, the co-founder of design agency Freedom of Creation and the creative director of printer manufacturer 3D Systems, said that "food is the next frontier" of 3D printing.
- Kyttanen created 3D-printed prototypes of hamburgers, pasta and cereal from plastic and plaster to "make people realise [sic] that one day we will be able to 3D-print a hamburger."
- Kyttanen warns consumers not to get too excited just yet — while the concept of taking raw materials and turning them into whole new combinations remains the big idea behind 3D printing, "at the moment the technologies that we use are very, very crude" and "if you can’t find a good business model for it, it won’t happen."
From the article:
"... Ben Hobson: So how far off is a 3D-printed burger?
Janne Kyttanen: I wouldn’t be able to say that. A lot of these things are quite trivial. It matters what kind of equity, what kind of financial push you have – most of the time, that's the driver. If you can’t find a good business model for it, it won’t happen. Like chocolate, for example; people have been printing chocolate for years but there hasn’t really been any boost in it. Maybe they haven’t found the right business model. ..."
