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Better-for-you

Note from the editor

The pandemic in 2020 has expedited many trends in the food and beverage industry that already were a major part of the landscape before its emergence. Few have been impacted as much as better-for-you offerings.

While better-for-you is hard to exactly define, consumers are finding their own way of doing it. From keto diets to plant-based foods and vitamins to immune-boosting ingredients, Americans have a suite of options at their disposal to improve what goes into their bodies and the long-term impact on their health. Companies have worked aggressively to meet these needs by incorporating more healthy ingredients, such as honey or ginger, into their offerings and trying to make better versions of vilified products like soda.

With millions of Americans sickened and thousands dead from the coronavirus, the outbreak has acted as a catalyst to encourage more consumers to eat healthierBeneo, a supplier of functional ingredients, estimated 75% of consumers globally said they plan to eat and drink healthier as a result of the pandemic. This shift could have an immediate and long-lasting impact on food and beverage makers by encouraging more businesses to expedite the reformulation of existing recipes or introduce additional new products.

This report looks at several aspects of the better-for-you trend, including:

  • Why healthy food is on the menu as the coronavirus improves eating habits
  • Analysis at how consumer trends are shifting toward health and wellness
  • 6 immunity boosting ingredients gaining popularity during the pandemic
  • Making soda healthier and shedding the associated stigma
  • Can better-for-you junk food dominate the snack segment
  • The use of data and technology to bring food product R&D into the 21st century
  • A look at AI upstart Brightseed's funding as demand for healthy offerings surges

We hope you enjoy this look at better-for-you foods and beverages.

Christopher Doering Senior Reporter

Consumer trends shifting toward health and wellness, ADM finds

The pandemic has made more people interested in foods that benefit their immunity, metabolism and mental state, as well as solidified the plant-based sector, according to research.

Healthy food on the menu as coronavirus improves eating habits

The pandemic has accelerated demand for plant-based meats and immunity-boosting products from companies such as Impossible Foods and Unilever.

Coronavirus changed 85% of consumers' food habits

The International Food Information Council's annual Food & Health Survey found people still trust the safety of the food system and are turning more to plant protein for health.

6 immunity boosting ingredients gaining popularity during the pandemic

From honey and ginger to turmeric and oranges, the products that help consumers take better care of themselves are getting a lift.

Can better-for-you junk food dominate the snack segment?

Some CPG companies try to balance nostalgia for childhood treats with today's healthier trends, but critics say these products are more of a marketing ploy.

How soda gets healthy: Remaking the classic beverage with less sugar, more benefits

The drink has long been panned for its association with diseases, but upstarts are trying to redefine the category.

Behind the scenes: Data and technology bring food product R&D into the 21st century

With CPG companies under pressure to develop items faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new things for consumers.

AI upstart Brightseed raises $27M as demand for healthy offerings surges

The latest developments in "better-for-you" food trends

With millions of Americans sickened and thousands dead from the coronavirus, the outbreak has acted as a catalyst to encourage more consumers to eat healthier. This shift could have an immediate and long-lasting impact on food and beverage makers by encouraging more businesses to expedite the reformulation of existing recipes or introduce additional new products.

included in this trendline
  • 6 immunity boosting ingredients gaining popularity during the pandemic
  • The use of data and technology to bring food product R&D into the 21st century
  • A look at AI upstart Brightseed's funding as demand for healthy offerings surges
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.