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Latest trends driving the alcohol and beverages space

The alcohol & beverage category is undergoing rapid realignment, and brands who want to stay relevant are working to find a new approach and to invest in innovation as consumer tastes change. Better-for-you drinks are also catching a huge wave, and ready-to-drink cocktails are soaring in popularity as the hard seltzer boom of the late 2010s plateaus.

included in this trendline
  • Booze or bust: How 2024 will reshape alcohol
  • Bacardi buys Ilegal to capture premium mezcal market
  • Liquid Death valued at $1.4B after latest funding round
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.