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The role of food labels in consumer purchases

While consumers universally say that the most important aspect of a food item is its taste, its label is an important gatekeeper. Labels that don’t present a food item that meets a consumer’s desire for nutrition, ingredients, sustainability and certifications are less likely to be purchased and tried in the first place.

included in this trendline
  • FDA will conduct research on front-of-pack ‘healthy’ symbol
  • GMO labeling not likely to impact purchase decisions, study says
  • Specific claims like ‘cruelty-free’ are more effective than USDA organic label: survey
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.