Dive Brief:
- Gatorade released a 90-second video featuring retiring baseball legend Derek Jeter that caused a frenzy on social media.
- The ad, shot in black and white and with Frank Sinatra's "My Way" playing in the background, shows Jeter exiting a car and walking through the Bronx to Yankee Stadium. The shoot captures both the surprised reaction of fans and Jeter's gratitude.
- Gatorade says that it was Jeter who suggested the idea of an ad that showed him thanking fans.
Dive Insight:
This ad comes as criticism of the National Football League (from food and beverage companies and the public alike) keeps getting darker with each new scandal that erupts. So it's refreshing to see a company highlighting the positive role models athletes can be as one of baseball's greatest departs.