Dive Brief:
- "Fifty Shades of Grey" author E L James is launching a new range of series-inspired wines in collaboration with California winemakers.
- Red Satin is a Petite Sirah and Syrah blend featuring black cherry, cocoa powder, creamy caramel and vanilla, leather and clove spice flavors. White Silk is a Gewurztraminer and Sauvignon Blanc blend with lychee and honey aromatics, accompanied by flavors of grapefruit, mineral, pear and butterscotch.
- The wine is available at www.FiftyShadesWine.com and will be sold at Albertsons, wine.com and other U.S. retailers for $17.99 beginning in October.
(Source: www.fiftyshadeswine.com)
Dive Insight:
Food inspired by fictional properties has proven to be a big hit with consumers, so it should come as no surprise that E L James would pair wine with her series of erotic romance novels. Another recent addition to the pantheon of licensed alcohol products is Ommegang's Game of Thrones stout.