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Meeting the growing demand for natural and organic foods

Natural and organic foods have seen skyrocketing demand throughout the pandemic, with consumers increasingly seeking out food options with a health halo. Major brands are shifting their strategies as plant-based, clean label and organic options have become the best-sellers.

included in this trendline
  • Specific claims like ‘cruelty-free’ are more effective than USDA organic label: survey
  • Natural preservatives get fresh look amid clean label push
  • Kalsec takes an all-natural approach to food trends
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.