Marketing: Page 2
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Costco to sell plant-based burger made by Beyond Meat's former co-packer
The Better Than Beef Burger from Don Lee Farms will soon be available at the wholesale giant in six Western states, H-E-B outlets in Texas and other retailers.
By Cathy Siegner • Sept. 27, 2019 -
Study: Consumers still eat too much sugar, starch and saturated fat
Researchers found that, from 1999 to 2016, U.S. adults got 42% of their energy intake from low-quality carbs.
By Cathy Siegner • Sept. 26, 2019 -
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives at Advertising Week shared how mobile can bring together media, distribution and customer insights.
By Natalie Koltun • Sept. 25, 2019 -
Kind takes Fruit Bites off the market with a crusade against artificial colors
Citing "retail failure," the company announced the snacks would no longer be sold in stores — and made a public display of the amount of synthetic dyes U.S. children eat on a daily basis.
By Cathy Siegner • Sept. 25, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
At Advertising Week, CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 25, 2019 -
Tyson and Coca-Cola integrate branded products into eMeals recipes
As manufacturers look for ways to increase online grocery shopping penetration, auto-populating shopping carts has proved to be a winning strategy.
By Jessi Devenyns • Sept. 25, 2019 -
Kraft Heinz and Baileys launch non-alcoholic coffee line
This is the second time this year the Diageo-owned Irish cream liquor has licensed its flavor and name to create an indulgent all-hours and all-ages product.
By Jessi Devenyns • Sept. 24, 2019 -
Deep DiveHow Folgers has ushered in almost 170 years of happy mornings
The coffee brand has stayed on top through innovation and an eye on its rich history despite growing competition, new trends and shifts in how and where people drink the beverage.
By Megan Poinski • Sept. 23, 2019 -
How to make food and drink Generation Z will crave
Research shows the up-and-coming consumers prefer bold and authentic flavors — but nothing too adventurous.
By Jessi Devenyns • Sept. 23, 2019 -
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
The PepsiCo brand will support its first redesign in a dozen years with TV, digital and OOH ads.
By Barry Levine • Sept. 20, 2019 -
International flavors top US snack preferences, study finds
More than two-thirds of respondents to Frito-Lay's survey said they eat globally inspired foods at least once a month.
By Jessi Devenyns • Sept. 20, 2019 -
ColumnLeftovers: Kraft Heinz turns everything into bagels, Swiss Miss brings unicorn magic to hot cocoa
The Bagel That device — which makes anything appropriate for Philadelphia Cream Cheese — is sold on Amazon, and Drake's launches cookies and cream brownies.
By Food Dive staff • Sept. 20, 2019 -
Kerry ups its plant-based game with Radicle ingredients line
The company said these new items formulated both for dairy and meat analogs help provide more nutritious foods with authentic tastes and cleaner labels.
By Cathy Siegner • Sept. 19, 2019 -
Bell Flavors & Fragrances launches line of hemp-sourced flavors and extracts
The new ingredients are combined with other natural flavors for use in alcoholic and non-alcoholic beverages, baked goods and savory products.
By Cathy Siegner • Sept. 19, 2019 -
Is plant-based meat really healthier than the real thing?
The products contain more processed ingredients, and those in the nutrition community say additional study is needed to determine their true benefits.
By Cathy Siegner • Sept. 19, 2019 -
Impossible Burgers will launch at Gelson's Markets
The California grocer will sell the plant-based meat at all 27 stores, and the company said more retail partners will be announced later this month.
By Lauren Stine • Sept. 19, 2019 -
Probiotics can reduce flu-like sickness and save healthcare dollars, study says
The research could lead more food and beverages to include the live microorganism that's already found in yogurt, coffee, baked goods, ice cream and granola.
By Cathy Siegner • Sept. 19, 2019 -
Keurig Dr Pepper-backed firm launches smart nutrition bottle
LifeFuels, in which the soda giant invested last year, allows consumers to create personalized beverages on the go while tracking their hydration goals.
By Christopher Doering • Sept. 18, 2019 -
Bud Light debuts alien cans despite 'Storm Area 51' event cancellation
While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts.
By Dianna Christe • Sept. 17, 2019 -
SponsoredIdeas to spark CPG product innovation: petting zoos, mock trials, snack wrapper collages and more
Trying to come up with the next big CPG food product? Start with a fresh approach to consumer research to unearth new ideas and engage your team.
By Beryl Zhao, Insights Strategist, [email protected] • Sept. 17, 2019 -
What's in a name? Research looks at the best ways to describe lab-grown meat
"Cultivated meat" might be the best term to describe products made in a lab from animal cells, according to research unveiled at the Good Food Conference.
By Cathy Siegner • Sept. 16, 2019 -
Oreo debuts Alexa integration to help fans guess mystery flavor
It will provide clues for guessing the new variety and place direct voice orders.
By Robert Williams • Sept. 16, 2019 -
ColumnLeftovers: Yogurt gets a caffeinated boost, MillerCoors brews hard coffee
Danone is launching Oikos Pro Fuel, a drinkable yogurt packed with 100 milligrams of caffeine; and Kellogg's Rice Krispies Treats partnered with Autism Speaks to create sensory love notes.
By Food Dive staff • Sept. 13, 2019 -
Whole Foods survey: Millennials still spend more for quality
The demographic has increased its spending on organics and plant-based foods over the past year and is also paying closer attention to food labels.
By Jessica Dumont • Sept. 10, 2019 -
Can cereal be sugary and 'healthy'? Judge dismisses lawsuit against General Mills
He ruled consumers "cannot plausibly claim to be misled" when labeling accurately discloses product ingredients.
By Cathy Siegner • Sept. 09, 2019
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