Marketing: Page 2
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Adeline Kon/Food Dive
Deep DiveAfter the pandemic, how is the food business likely to fare?
With recent growth rates likely to slow down, future success may depend on companies' plans to improve operations, innovate and prevent price increases.
By Megan Poinski • April 29, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh
Kraft Heinz is trying to revitalize the 138-year-old label as consumers reconsider legacy packaged food brands during the pandemic.
By Peter Adams • April 28, 2021 -
Once a trendy beverage, Jones Soda fights to convince skeptics it can 'win again'
CPG veteran Mark Murray said the company known for its quirky flavors can "stop the bleeding" with the right leadership as it competes against PepsiCo, Coca-Cola and changing consumer habits.
By Christopher Doering • April 26, 2021 -
Luis Alvarez via Getty Images
Sponsored by YouGovOpportunity for change in CPG brands after COVID-19's impact
Brands now have an opportunity to change their market position and acquire new consumers for the long-term.
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Courtesy of Impossible Foods
CPG employment rebounded after early pandemic plunge, report says
The Consumer Brands Association said the industry lost about 170,000 jobs early on but recovered 125,000 of them by the end of the year, outpacing the broader economy.
By Lauren Manning • April 21, 2021 -
Courtesy of DouxMatok
DouxMatok launches first US product: Incredo Spreads
The hazelnut and chocolate blends, which have about half of the sugar and seven times the fiber of competitors, were designed to show consumers and manufacturers what the company's ingredient can do.
By Megan Poinski • April 20, 2021 -
Aja Koska via Getty Images
Sponsored by Cognizant RetailHow food manufacturers can connect with consumers to boost brand relevance
By building customer data platforms, food brands position their organizations for success in the direct-to-consumer channel.
By Anup Prasad, Vice President & Market Leader in the Retail and CPG practice at Cognizant • April 19, 2021 -
Courtesy of Tru Colors
Molson Coors invests in brewery founded by gang rivals
The partnership with Tru Colors is not only a strategic investment but the latest in a series of actions by the beer maker to foster a more inclusive and diverse culture.
By Christopher Doering • April 16, 2021 -
Drew Angerer via Getty Images
Food is Gen Z's top spending priority, survey finds
Younger consumers are embracing healthier snacking and plant-based meat, a new Piper Sandler report shows, providing an opportunity for brands seeking to cater to this demographic.
By Lauren Manning • April 14, 2021 -
Courtesy of Molson Coors
Molson Coors debuts organic beer
To market its new low-calorie Coors Pure, the company held a race in Central Park where consumers could scan QR codes worn by pro runners to get a rebate for a 12-pack.
By Peter Adams • April 07, 2021 -
Opinion
How Tyson is rethinking the online shopping experience for fresh meat
The COVID-19 pandemic has accelerated consumers' use of e-commerce to buy food. The fresh meat company is leveraging tech to improve the occasion, writes Jennifer Fitting, director of e-commerce for Tyson Foods.
By Jennifer Fitting • April 05, 2021 -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 01, 2021 -
Permission granted by Albert Yee
IRI names Google exec as president and CEO
Kirk Perry also served in leadership and marketing roles at Procter & Gamble.
By Jeff Wells • March 31, 2021 -
Courtesy of Caulipower
Caulipower adds frozen pastas to its cauliflower-based lineup
The sixth new product line from the company that helped make the white vegetable trendy is gluten free and has less calories and carbs than the traditional equivalent.
By Lauren Manning • March 30, 2021 -
Permission granted by Erica Liu Williams
Q&AHungry for diversity: Female startup founders take on the challenges of growing a food business
From perfecting pitches to walking trade show floors, the execs of Partake Foods, Gr8nola and Siren Snacks share their survival strategy — and appetite for success.
By Barbara Smith , Samantha Oller • March 29, 2021 -
Courtesy of PepsiCo
Leftovers: Pepsi turns to Peeps to sweeten limited-edition sodas; Tostitos' latest flavor adds some habanero heat
The soda giant creates a small batch of marshmallow cola using the popular springtime treats, while Unilever uses truffles to add decadence to three new Magnum ice cream flavors.
By Food Dive staff • March 26, 2021 -
Courtesy of Bayer
AeroFarms to go public in SPAC deal valuing vertical farmer at $1.2B
The company, which plans to use the money raised to build more farms and enter additional stores, joins Utz and AppHarvest in using a blank check to become publicly traded.
By Christopher Doering • March 26, 2021 -
Courtesy of Eat Just
7 in 10 US consumers would swap cell-based chicken for traditional meat
The study done by an outside firm on behalf of Eat Just found overall attitudes toward cultured meat offerings are becoming more favorable.
By Megan Poinski • March 25, 2021 -
Permission granted by PepsiCo
PepsiCo overhauls Evolve in bid to make plant-based brand a household name
The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.
By Christopher Doering • March 24, 2021 -
Deep Dive
Help wanted: Food manufacturers compete over workers as big data, e-commerce stoke hiring frenzy
While employers prioritize adding people who can pivot across multiple jobs, prospective employees are placing more value in what companies stand for before they accept a job.
By Christopher Doering • March 22, 2021 -
Givaudan launches FlavorFinders to consider consumers' taste preference in product design
How someone thinks about food has very little to do with traditional demographics, says the flavorings company. This system uses years worth of data to bring that aspect into new concepts.
By Megan Poinski • March 18, 2021 -
"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online
A mix of engaging content, product personalization and clear loyalty offerings put Mars at the front of the pack, according to Forrester.
By Peter Adams • March 12, 2021 -
Permission granted by Kind Healthy Snacks
VMG Partners raises $850M for new growth fund
The private equity firm has bet on a number of startups that grew into major brands, including Kind, Bare Snacks, Daily Harvest and Pirate Brands.
By Lauren Manning • March 08, 2021 -
Courtesy of Snow Days
New frozen snack brand seeks to replicate the joy of Snow Days
Launched under the HumanCo platform by entrepreneur and businessman Jason Karp, the new pizza bites line is better-for-you, gluten free, organic — and aims to shake up the comfort food segment.
By Megan Poinski • March 03, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
The soda maker is targeting middle-aged men as beverages that eschew the popular sweetener play a bigger role in its growth strategy.
By Peter Adams • March 01, 2021
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