Marketing: Page 2
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Fotolia
Specialty Food Association launches 'Infinite Aisle' buying platform
The new marketplace connects retailers with many cottage suppliers and facilitates product shipments directly to stores.
By Jeff Wells • Jan. 15, 2021 -
Courtesy of Kraft Heinz
Kraft Heinz tests recyclable paper Macaroni & Cheese bowls
The new cups are part of the CPG giant's commitment to make all of its packaging recyclable, reusable or compostable by 2025.
By Megan Poinski • Jan. 15, 2021 -
Courtesy of Unilever
ColumnLeftovers: Viennetta returns to the US; Slim Jim teams up with Sonic
Unilever's Good Humor brand is bringing back everyone's favorite fancy ice cream dessert from the 1990s, and Michelob Ultra is launching organic hard seltzer.
By Food Dive staff • Jan. 15, 2021 -
Courtesy of Outstanding Foods
Outstanding Foods raises $10M as plant-based snacking grows
With its latest investment round, the company aims to overhaul the category with offerings that provide nutrition without sacrificing taste.
By Jessi Devenyns • Jan. 11, 2021 -
Courtesy of Ben & Jerry's
Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots
With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out.
By Peter Adams • Jan. 08, 2021 -
Courtesy of International Delight
ColumnLeftovers: International Delight travels to the Stone Age; Hidden Valley Ranch goes plant-based
Post Holdings, the maker of Fruity Pebbles and Cocoa Pebbles, is infusing its cereals into coffee creamers, and New Orleans businesses are bottling Mardi Gras.
By Food Dive staff • Jan. 08, 2021 -
Courtesy of Budweiser
Budweiser Zero unites athletes to support Dry January
The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.
By Chris Kelly • Jan. 07, 2021 -
eldinhoid via Getty Images
Coronavirus to weigh on Coke, Conagra and other CPGs in 2021, analysts say
The closure of away-from-home venues will impact the soda giant and competitor PepsiCo, while some food makers will struggle as consumers return to pre-pandemic meal preparation habits.
By Jessi Devenyns • Jan. 06, 2021 -
Courtesy of Sweet Earth
Veganuary opens 2021 with a focus on plant-based eating
While most consumers are not making a long-term commitment to an animal-free diet, this sector grew exponentially in 2020 and is shaping Big Food portfolios.
By Jessi Devenyns • Jan. 05, 2021 -
Megan Poinski
Untapped: How grocers are growing their private label alcohol assortment
Wine has long been the focus, but experts say booming sales this year make store-brand booze ripe for expanded selections and higher price points.
By Catherine Douglas Moran • Dec. 21, 2020 -
Sandy Skrovan
Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic
The CPG giant's strategic reset instituted ideas that executives say were good business decisions. This plan, coupled with shifting consumer needs, leads them to say the future is bright.
By Megan Poinski • Dec. 17, 2020 -
Permission granted by PepsiCo
OpinionThe future is not what it used to be: How digitization will revolutionize the food system
While the industry wasn't fully prepared for the pandemic, technological changes in areas like processing and packaging should help it respond to future challenges, said René Lammers, PepsiCo's chief science officer.
By René Lammers • Dec. 14, 2020 -
Courtesy of General Mills
New launches highlight cereal's use as a snack
General Mills and Kellogg's sweet varieties, mixes and portable bars show the products aren't just for breakfast anymore.
By Jessi Devenyns • Dec. 11, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's debuts ice cream flavor honoring Colin Kaepernick
Change the Whirled's theme aligns with the brand's history of activism and amplifies Kaepernick's stances around divisive issues like defunding the police.
By Robert Williams • Dec. 11, 2020 -
Retrieved from Mariah's Cookies on December 04, 2020
ColumnLeftovers: Mariah Carey's cookies delivered to your door; Martha Stewart comes to the freezer aisle
If all you want for Christmas are baked goods bearing the pop diva's name, you're in luck, and Oreo fans can fill their homes with the smell of the signature cookie.
By Food Dive staff • Dec. 11, 2020 -
Courtesy of Nature's Fynd
Nature's Fynd raises $45M and hires CPG veterans
The company, which will make food from an organism first found in geothermal springs, is gearing up for a 2021 product launch.
By Megan Poinski • Dec. 10, 2020 -
Courtesy of Chobani
Chobani doubles down on probiotics as consumers seek immunity-boosting products
The dairy giant is debuting a line of yogurt cups and drinks that spotlight the microorganisms, as well as an extension geared toward children.
By Christopher Doering • Dec. 10, 2020 -
Permission granted by Mondelez International
Dive Awards
Company of the Year: Mondelez
The Oreo maker quickly pivoted early in the pandemic to boost its e-commerce channels, simplify its portfolio and offer right-sized packages for consumers during peak stockpiling.
By Christopher Doering • Dec. 09, 2020 -
Courtesy of Impossible Foods
Dive Awards
Innovator of the Year: Impossible Foods
This year, the plant-based meat maker quickly pivoted its business strategy as the pandemic hit, accelerating its launch into grocery stores while also debuting a prototype for Impossible Milk.
By Megan Poinski • Dec. 09, 2020 -
Permission granted by General Mills
ColumnLeftovers: General Mills brings Sesame Street to cereal; Wicked Weed brews donut-flavored beer
The boxes featuring characters from the 51-year-old educational TV show will arrive on shelves next month, and Borden Dairy is mixing it up with three varieties of creamy salsa.
By Food Dive staff • Dec. 04, 2020 -
Courtesy of Beyond Meat
Beyond Meat offers a Cyber Monday DTC deal
Consumers that order plant-based meat from the company's recently launched e-commerce platform will receive 20% off.
By Megan Poinski • Nov. 25, 2020 -
Califia Farms
4 reasons plant-based milk will keep growing after the pandemic
Dairy alternatives have gone from trendy to on fire in 2020, and analysts weigh in on what will keep the segment booming in the upcoming years.
By Megan Poinski • Nov. 24, 2020 -
Deep Dive
'It's our Super Bowl': How food manufacturers are preparing for an unorthodox holiday season
The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online.
By Christopher Doering • Nov. 23, 2020 -
Permission granted by Pepsi
ColumnLeftovers: Pepsi bottles apple pie; Busch literally goes to the dogs
The soda giant is introducing the limited-edition dessert flavored cola in a Thanksgiving sweepstakes, and Mondelez invites fans to personalize their Oreos.
By Food Dive staff • Nov. 20, 2020 -
Younger consumers want more fat, study finds
Most older shoppers feel just the opposite, according to a five-year study from New Nutrition Business.
By Jessi Devenyns • Nov. 20, 2020
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