Marketing: Page 2

Hostess opens innovation lab to tap into consumer preferences

The Kansas facility employs about 20 researchers, product testers and bakers working to create new snack cakes.

By Lillianna Byington • Aug. 07, 2020

Cheetos moves beyond snack aisle with mac and cheese

The offering from Frito-Lay comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeno.

By Christopher Doering • Aug. 06, 2020

Food and ingredient manufacturer SunOpta launches fruit bars

The product, which is sold at more than 1,000 Walmart stores, has real fruit, 100 calories and no added sugar. 

By Jessi Devenyns • Aug. 06, 2020

Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

A new ad, limited-edition packaging and sweepstakes come after Kraft found parents have served the meal in mornings more often in recent months.

By Dianna Christie • Aug. 05, 2020

Opinion

Advertising for the 'reasonable consumer' in food and beverage labeling

With false advertising and labeling lawsuits here to stay, Pooja S. Nair at Ervin Cohen & Jessup said contradictions between how a product is marketed and what it is made of could prove extremely costly for a brand.

By Pooja S. Nair • Aug. 05, 2020

With more retail expansions, plant-based meat gets closer to ubiquity

Shoppers at Publix, Walmart and Trader Joe's can now buy Impossible Burgers, while Beyond Meat breaks into Sam's Club and BJ's Warehouse.

By Megan Poinski • Aug. 04, 2020

E-commerce insights platform MikMak raises $10M to expand

The platform, used by companies including Hershey and the J.M. Smucker Co., saw 50% revenue growth as demand for online shopping skyrocketed during the pandemic.

By Lillianna Byington • Aug. 03, 2020

Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues

To retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook.

By Peter Adams • Aug. 03, 2020

Vital Farms stock climbs 60% after IPO

CEO Russell Diez-Canseco said the pasture-raised eggs company can do its job best if it's answering to the public and independent of funders.

By Megan Poinski • Aug. 03, 2020

Column

Leftovers: America runs on Dunkin' cereal; French's and Oskar Blues brew mustard beer

Post's new breakfast offerings are inspired by the restaurant's popular coffee drinks, and PBR gets into the summer with hard peach iced tea.

By Food Dive staff • July 31, 2020

How 3 CEOs pivoted their companies in the pandemic

Leaders of Flowers Foods, Bush Brothers & Company and Idahoan discussed changes they have made and challenges they faced in a webinar.

By Megan Poinski • July 30, 2020

Opinion

Building brand loyalty to last beyond the pandemic

From being authentic to doing things that help the greater good, Louise Pollock at Pollock Communications says companies need to find ways to stay relevant with consumers during these unprecedented times.

By Louise Pollock • July 27, 2020

Sustainability-marketed products saw sales boost amid pandemic, report says

As consumers started pantry stocking, many still took the time to consider manufacturers' environmental values, according to IRI and the NYU Stern Center for Sustainable Business. 

By Lillianna Byington • July 24, 2020

Opinion

How CPG brands can leverage mobile to retain consumers

As people shop more online, Greg Archibald at InMobi Marketing Cloud said food companies have an opportunity to use the technology to reach a wider audience and drive sales.

By Greg Archibald • July 23, 2020

Chobani taps into probiotics, nutrition-packed yogurt with new offerings

The dairy giant is introducing Chobani Probiotic, a fruity plant-based beverage, and Chobani Complete, a lactose-free Greek yogurt high in protein and with no added sugar.

By Christopher Doering • July 21, 2020

Deep Dive

Less is more: Why retailers and CPGs are moving toward selling fewer products in stores

As the coronavirus pushes some items off supermarket shelves, the food industry is finding a smaller selection reduces consumer confusion, boosts sales and trims expenses for grocers.

By Christopher Doering • July 20, 2020

Coca-Cola's Fairlife dairy brand expands into ice cream

The move into the frozen treat comes six months after the beverage giant purchased the remaining stake it didn't own in the ultra-filtered milk brand.

By Jessi Devenyns • July 20, 2020

SnackMagic brings small brands directly to consumers

The platform carries a few Big Food brands, but sees itself as a way for shoppers to discover snacks they likely won't be able to find on store shelves.

By Christopher Doering • July 15, 2020

'Cell-based' seafood is the preferred term for consumers, research shows

In a study funded by BlueNalu, more than 3,000 consumers were shown different terminology. This one scored the best on accuracy and willingness to purchase.

By Megan Poinski • July 15, 2020

How plant-based eating can help save the world

Panelists at the Institute of Food Technologists' virtual event, including entrepreneur Seth Goldman, said making this dietary change will go the furthest toward improving sustainability and consumer health.

By Megan Poinski • July 14, 2020

Sponsored by American Heart Association

American Heart Association calls on food industry to submit nutrition innovations

Foodscape Innovation™ Awards recognize companies making healthy changes in the food and beverage industry.

Plant-based products sell 23% better in the meat section, study finds

The research, done by Kroger and the Plant Based Foods Association, found consumers spent more and got a greater variety of items when the products were not in a separate section.

By Megan Poinski • July 10, 2020

Column

Leftovers: Swiss Miss gets magically delicious; Ritz says 'cheese'

The cocoa brand adds Lucky Charms' marshmallow goodness and Outshine frozen treats get a bit of heat, courtesy of Tajín.

By Food Dive staff • July 10, 2020

6 immunity boosting ingredients gaining popularity during the pandemic

From honey and ginger to turmeric and oranges, the products that help consumers take better care of themselves are getting a lift.

By Lillianna Byington , Christopher Doering • July 09, 2020

FDA study finds some CBD products are mislabeled

Of the 20 edible and beverage products tested that had an amount of CBD marketed on their labels, five had less than 80% of the amount indicated and six had more than 120%.

By Lillianna Byington • July 09, 2020