Marketing: Page 2
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"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online
A mix of engaging content, product personalization and clear loyalty offerings put Mars at the front of the pack, according to Forrester.
By Peter Adams • March 12, 2021 -
Permission granted by Kind Healthy Snacks
VMG Partners raises $850M for new growth fund
The private equity firm has bet on a number of startups that grew into major brands, including Kind, Bare Snacks, Daily Harvest and Pirate Brands.
By Lauren Manning • March 08, 2021 -
Courtesy of Snow Days
New frozen snack brand seeks to replicate the joy of Snow Days
Launched under the HumanCo platform by entrepreneur and businessman Jason Karp, the new pizza bites line is better-for-you, gluten free, organic — and aims to shake up the comfort food segment.
By Megan Poinski • March 03, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
The soda maker is targeting middle-aged men as beverages that eschew the popular sweetener play a bigger role in its growth strategy.
By Peter Adams • March 01, 2021 -
Permission granted by Beyond Meat
Beyond Meat signs global partnerships with McDonald's and Yum Brands
The plant-based meat producer will be the "preferred supplier" for the patty in the planned McPlant sandwich, and is creating menu items for KFC, Taco Bell and Pizza Hut.
By Alicia Kelso • Feb. 26, 2021 -
Courtesy of PepsiCo
PepsiCo launches line of cocktail mixers as drinking at home surges
The nonalcoholic Neon Zebra brand can be used in margaritas, mojitos and other beverages. The offering is the latest drink from the beverage giant targeting new consumption occasions.
By Christopher Doering • Feb. 26, 2021 -
Courtesy of Moet Hennessy
Moët Hennessy buys 50% stake in Jay-Z's premium Champagne brand
The entertainer and businessman has been an owner of Armand de Brignac since 2006, which makes his ownership stake an "essential element of this alliance," the luxury brands powerhouse said. Financial details were not disclosed.
By Megan Poinski • Feb. 23, 2021 -
Courtesy of General Mills
Q&AGeneral Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales
Ivan Pollard dished on how the company is connecting the physical and digital worlds, while stepping up initiatives into social justice.
By Peter Adams • Feb. 22, 2021 -
As more than half of consumers deal with food allergies, FARE looks to expand access to care
The leading advocacy and research group recently published a blueprint to make treatment more equitable among races and put it into action with a new community partnership in New Jersey.
By Megan Poinski • Feb. 22, 2021 -
Courtesy of Hershey
Hershey's 'big bet' on better-for-you confections
Producing more low- or no-sugar, organic and bite-size offerings could generate up to $1 billion in additional revenue for the iconic maker of Kisses and Reese's, a top executive said.
By Christopher Doering • Feb. 17, 2021 -
Permission granted by Coca-Cola
Coke plans data-driven, 'always-on' experiential campaigns as sales dip
The company is looking to drive "greater efficiency across the marketing spend portfolio" and announced plans for Sprite's first global campaign.
By Robert Williams • Feb. 11, 2021 -
Permission granted by Ferrara
Why Ferrara says a socially distanced Valentine's Day is still sweet
While candy has always been important to the holiday, the top manufacturer of non-chocolate seasonal candy is using innovation and lessons from a year of lockdowns to help consumers share the love.
By Megan Poinski • Feb. 11, 2021 -
Courtesy of PepsiCo
Aunt Jemima rebrands as Pearl Milling Company
PepsiCo chose the new name from the Missouri location where the breakfast brand was invented more than 130 years ago.
By Megan Poinski • UPDATED: Feb. 10, 2021 at 12:05 p.m. -
Hershey
Hershey's CFO: Stay-at-home mandates 'played to our strengths'
As the candy giant reflects on a banner year, it is preparing to relaunch its zero sugar line and working on organic products with an eye on the better-for-you confection space.
By Jane Thier • Feb. 08, 2021 -
Permission granted by Nick's Ice Cream
How Nick's plans to redefine better-for-you ice cream
A $30 million funding round, new CEO and a partnership with Perfect Day give the Swedish treat maker a launchpad for U.S. growth in 2021.
By Megan Poinski • Feb. 08, 2021 -
Courtesy of The Hershey Co.
ColumnLeftovers: Whozeewhatzit? It's Hershey's new offering; Pebbles cereal enters the ice age
The Pennsylvania chocolate maker launches a new bar to complement the Whatchamacallit, and you can have the mango in Yuengling's new brew.
By Food Dive staff • Feb. 05, 2021 -
Christopher Doering/Food Dive
Consumer concerns about COVID-19 put focus on better-for-you products
Increased demand for functional foods offers CPGs a chance to boost wellness attributes in energy drinks, yogurts and more, according to Evergi Consumer Insights.
By Samantha Oller • Feb. 02, 2021 -
Courtesy of Impossible Foods
Impossible Foods cuts grocery store prices 20%
The price decrease is the first since the plant-based burgers hit grocery shelves in 2019. It follows two 15% reductions in price to foodservice distributors during the past 12 months.
By Megan Poinski • Feb. 02, 2021 -
Courtesy of Peatos
Post Holdings leads $12.5M investment in PeaTos
This is the first Big Food funding for the challenger to PepsiCo's Frito-Lay and the latest move into the plant-based space by the CPG company best known for its breakfast offerings.
By Mike De Socio • Feb. 02, 2021 -
Permission granted by e.fundamentals
Sponsored by e.fundamentalsHow CPGs are using category analytics to drive e-commerce growth
Three key factors to understand, optimize and grow performance with online retailers.
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Courtesy of Kraft Heinz
ColumnLeftovers: Kraft Heinz thinks pink with Candy Mac & Cheese; Slice of Sauce makes condiments mess-free
The CPG giant puts a sweet spin on a pantry staple, and Gr8nola taps into girl power to create its latest peanut butter variety.
By Food Dive staff • Jan. 29, 2021 -
Courtesy of DouxMatok
DouxMatok names executives to bring Incredo Sugar to the US
The Israel-based maker of a sweetener that can reduce sugar content by 40% plans to have the ingredient in products this year.
By Megan Poinski • Jan. 28, 2021 -
Lillianna Byington/Food Dive
Survey: Consumers want healthy protein that tastes good, but aren't as concerned about sustainability
The report from the International Food Information Council found 75% of people classify themselves as omnivores, and seven in 10 tried a new plant-based protein in the past year.
By Megan Poinski • Jan. 28, 2021 -
Hippeas
Hippeas raises $50M to fund innovation and expansion plans
The chickpea snack maker also picked C-suite veteran Greg Buscher as its CFO and added investor and former PepsiCo and Mondelez executive César Melo to its board.
By Jessi Devenyns • Jan. 27, 2021 -
Courtesy of The Coca-Cola Company
Coke delivers coffee-flavored soda from Walmart by drone
The stunt marks Coca-Cola with Coffee's official debut in the U.S., its 50th market since the product launched in Japan in 2018.
By Robert Williams • Jan. 26, 2021
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