Marketing: Page 2
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Virtual reality demo shows how location can impact taste
Research could improve food company marketing and help manufacturers understand when people eat less healthy snacks — and nudge them toward something better.
By Megan Poinski • June 06, 2019 -
Coca-Cola offers consumers $10K to create best new drink concoction
The "Make Your Mix" contest encourages people to create a flavor combination using its Freestyle machine. The finalists will be voted on by the public with a winner announced in November.
By Cathy Siegner • June 05, 2019 -
How food makers can overcome the clean label 'trust gap'
Only 40% of consumers have faith in the products they eat and drink, but manufacturers can improve that perception with strategic development and marketing, InsightsNow told IFT19.
By Thai Phi Le • June 05, 2019 -
Specialty food sales growth outpaces all food in US retail 3 to 1
Manufacturers and retailers are increasingly interested in the sector as consumers look for more frozen, snack and plant-based options, according to a new report.
By Lillianna Byington • June 04, 2019 -
How food companies can unlock future trends
Being in tune with where consumers are going means getting out there, being realistic and harnessing data, panelists said at an IFT session.
By Megan Poinski • June 04, 2019 -
Before the Butcher to launch its plant-based burgers in retail
The company will face an increasingly crowded space with offerings from Beyond Meat and Impossible Foods already available, and Nestlé and Tyson planning their own products later this year.
By Cathy Siegner • June 03, 2019 -
Private label better positioned to respond to health and wellness trends: trade group
Unlike mainstream offerings, store brands are more adept at keeping pace with consumer preferences through products that are organic, vegan, sustainable, free-from and convenient.
By Jessi Devenyns • June 03, 2019 -
Mondelez not worried about global economic headwinds, CEO says
Dirk Van de Put said the CPG company is adapting to changing tastes and trends while benefiting from innovations in emerging markets with established brands such as Oreo and Cadbury.
By Cathy Siegner • June 03, 2019 -
The big chill: CBD-infused ice cream coming to Ben & Jerry's
There's a lot of buzz around the announcement — the first cannabis commitment from a major brand — but it will be a while before it offers anything beyond Chocolate Therapy.
By Megan Poinski • May 31, 2019 -
ColumnLeftovers: Mountain Dew celebrates liberty with 50 flavors in 1 bottle; Ben & Jerry's goes sour
The PepsiCo soda's blue seasonal variety wears its patriotism on its label, and Godiva gets festive with a premium summer sampler.
By Food Dive staff • May 31, 2019 -
Stevia-sweetened product launches jumped 31% last year
PureCircle said use of the plant-based sweetener eclipsed aspartame in 2018.
By Cathy Siegner • May 30, 2019 -
Half of baby boomers are limiting sugar consumption, study finds
Innova Market Insights found health concerns are driving this generation to reduce their use of the sweetener, with 40% of the demographic eating fewer sweet snacks.
By Cathy Siegner • May 30, 2019 -
RTD alcoholic beverage sales heat up this summer
Drinks like malt-based cocktails and hard kombucha see significant growth as consumers seek convenience and portability, Nielsen research shows.
By Cathy Siegner • May 29, 2019 -
Analysts: Cell-cultured and plant-based meat could be 10% of the market by 2029
While wide distribution of lab-grown meat is likely years away, Barclays says plant-based products have garnered favorable consumer response and both sectors could be worth $140 billion.
By Cathy Siegner • May 28, 2019 -
MillerCoors wins partial victory in lawsuit involving AB InBev corn syrup ad
A federal judge postponed a decision on whether Bud Light packaging, which claims the beer does not have the sweetener, will have to be removed from stores.
By Christopher Doering • May 28, 2019 -
ColumnLeftovers: Fritos pays tribute to America's military; Ferrero sweetens its lineup
The PepsiCo-brand is donating some proceeds from 22 million specialty bags — one for each person who has served in the Armed Forces — to Carry the Load, and Field Roast and Elysian Brewing make a plant-based beer brat.
By Food Dive staff • May 24, 2019 -
Ultra-processed foods lead to weight gain, study says
NIH researchers found that eating items high in fat, sugar and salt causes overeating and weight gain compared to a diet of whole foods or minimally processed ones.
By Cathy Siegner • May 23, 2019 -
How can the organic sector grow while maintaining its integrity?
Executives at the Organic Trade Association Conference are working to expand in a way that preserves trust in the seal and their companies, but at a careful pace.
By Lillianna Byington • May 23, 2019 -
Consumers are confused about the definition of plant-based, survey finds
A lot of what is printed on today's food and beverage products asks people to read between the lines, and manufacturers may be causing more consternation than clarity.
By Jessi Devenyns • May 23, 2019 -
PepsiCo patents process to co-ferment oat flour and dairy milk
The move may signal that drinkable or spoonable clean-label products such as yogurt could be coming from the company's Quaker Oats brand.
By Cathy Siegner • May 23, 2019 -
How Sproutly's fast-acting cannabis extract could be a game changer for edibles
The Canadian company, which has developed a revolutionary water soluble option containing the drug, could appeal to consumers interested in clean label food and beverage products.
By Megan Poinski • May 23, 2019 -
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
By Peter Adams • May 21, 2019 -
Organic food sales worth almost $48B in 2018
Even though the growth rate fell slightly from 2017, it continued to outpace that of conventional items, the Organic Trade Association reported.
By Cathy Siegner • UPDATED: May 22, 2019 at 11:06 a.m. -
Plant-based meat sizzles as brands eye retail
As Impossible Foods and Before the Butcher gear up for their grocery debuts and develop new products, Beyond Meat's first-mover advantage in supermarkets may be threatened.
By Emma Liem • May 21, 2019 -
As markets surge for meat substitutes, can pea protein keep up?
Global consumers are cutting down on meat due to health and climate concerns, but cost and availability of alternatives are constraining the market, according to new research from Euromonitor International.
By Cathy Siegner • May 21, 2019
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