Marketing: Page 2

Opinion

FDA should think of consumers when redefining 'healthy' and 'natural'

Regulated product claims are only useful if they are understood by shoppers. John Bode of the Corn Refiners Association shares results of a study indicating more needs to be done to make the terminology better understood.

By John Bode

Column

Leftovers: Kit Kats in cone form, getting spicy with hot dates

Nestlé combines two of its hit products for a tasty frozen dessert, and Halo Top makes more vegan-friendly flavors.

By Food Dive staff

Federal court blocks San Francisco's health warnings on soda advertisements

The ordinance would have required advertisements to issue a warning that consuming sugary beverages "contributes to obesity, diabetes and tooth decay." 

By Lillianna Byington • Feb. 01, 2019

Mondelez focuses on international markets as US growth lags

The global snacking giant said net revenues for 2018 rose 0.2% to $25.9 billion, and annual gross profit increased 3%, or $318 million.

By Megan Poinski • Jan. 31, 2019

Will the promise of moolah bring consumers back to milk?

The California Milk Board hopes to steer people to buying dairy with a social media driven financial rewards program. 

By Nina Sparling • Jan. 31, 2019

How food and drink companies can win over African-American millennials

According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.

By Cathy Siegner • Jan. 30, 2019

Smucker and Mondelez aren't up to competition with Amazon's brands, analyst says

Consumers are increasingly demanding that companies move online, but not all CPG companies are prepared to make the switch. Will they be left behind?

By Jessi Devenyns • Jan. 30, 2019

Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign

The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing Devour's "food porn" theme for its Super Bowl debut.

By Peter Adams • Jan. 29, 2019

Why are chicken producers pursuing Non-GMO Project verification?

Springer Mountain Farms recently was approved for the symbol on its PLUS line, but according to federal law, meat and poultry cannot be considered genetically modified.

By Cathy Siegner • Jan. 29, 2019

Amazon pushes for more companies to create exclusive brands

After finding that it was too expensive to develop exclusive brands independently, the retail giant started pushing established food and beverage manufacturers to take on the R&D work.

By Nina Sparling • Jan. 28, 2019

Will Nitro Pepsi gas up soda sales?

The company will start serving at exclusive venues like the Super Bowl in an attempt to cross beverage boundaries and market to new consumers.

By Jessi Devenyns • Jan. 28, 2019

From salsa to nuggets, FoodStory Brands fills 'white space' untapped by industry giants

Company president Jay Whitney said they have benefited from consumer trends like transparency and clean label, as well as a lack of shopper trust in big food manufacturers. 

By Christopher Doering • Jan. 28, 2019

Why are organic food prices dropping?

Last year they cost about 7.5% more than conventional items, a drop from the 9% gap in 2014, according to data from Nielsen.

By Cathy Siegner • Jan. 25, 2019

Column

Leftovers: Ice cream made for a midnight snack; Hostess enters the cereal bowl

Nightfood hopes to satisfy indulgent cravings and help people sleep, while Ben & Jerry's gets unbaked to the core.

By Food Dive staff

Fewer than half of consumers trust cannabis ingredients, survey finds

Negative perceptions could hinder expansion of this market, so manufacturers need to get ahead of any lingering consumer concerns. 

By Cathy Siegner • Jan. 24, 2019

Can antioxidants in rye bran replace artificial preservatives?

Penn State University researchers found they might be able to extend the shelf life of foods that contain fats and oils, helping to clean up labels.

By Cathy Siegner • Jan. 24, 2019

Kerry expands cocoa offerings as chocolate demand grows

The increase comes as the crop faces challenges from climate change, as well as forest destruction, child labor and low farmer incomes.

By Cathy Siegner • Jan. 24, 2019

Lightlife Foods launches a plant-based burger

The plant-based pioneer's new products hitting grocery shelves this spring are made with pea protein and are free of GMOs, gluten, soy and artificial flavors.

By Cathy Siegner • Jan. 24, 2019

Sprouted grain cereal maker sued for fraudulent and misleading claims

The plaintiff says Food for Life Baking is describing the product as nutritionally superior even though there's no way to accurately evaluate such an assessment. 

By Cathy Siegner • Jan. 24, 2019

Opinion

How the pork industry can prepare for challenges to its reputation

Reports of African swine fever in China could rattle worldwide consumer confidence in the meat. Steel City Re CEO Nir Kossovsky gives advice for producers to make it through these kinds of issues. 

By Nir Kossovsky

Specialized diets change the evening meal

Due to the increasingly popular keto trend, food companies have been introducing products to comply with low-carb diets. 

By Cathy Siegner • Jan. 23, 2019

Frito-Lay's new Super Bowl snack index helps CPG companies prep their game plans

The survey found there are regional and generational differences in what consumers want to munch.

By Jessi Devenyns • Jan. 23, 2019

How Kombrewcha used consumer research to increase alcohol levels

Research found the company's base customer is a middle-aged active mom who needs to feel good about her beverages — and wants the effect of drinking beer.

By Megan Poinski • Jan. 23, 2019