Marketing: Page 2
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Molson Coors unveils direct-to-consumer shopping platform
The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.
By Jessi Devenyns • April 03, 2019 -
PepsiCo taps company veteran as CEO for North American foods
Steven Williams, senior vice president and CCO for Frito-Lay's U.S. operations, will replace Vivek Sankaran, who will be Albertsons' president and CEO.
By Cathy Siegner • April 01, 2019 -
A Tasty partnership: McCormick creates branded seasoning blends
The branded spices hit stores this summer and will come in five flavors: Fiery, Zesty, Savory, Jazzy and Hearty.
By Jessi Devenyns • March 29, 2019 -
What does the launch of Coca-Cola Energy mean for its deal with Monster?
The beverage giant will start selling its new branded drink in Spain and Hungary, which could mean its 16.7% stake in the energy drink company may be on the rocks.
By Cathy Siegner • March 29, 2019 -
Opinion5 ways USDA's school programs fail 'Start Simple'
The U.S. Department of Agriculture doesn't seem to be following its own nutritional guidelines when it comes to cafeteria lunches. Jennifer Molidor from the Center for Biological Diversity identifies some of the inconsistencies.
By Jennifer Molidor • March 29, 2019 -
ColumnLeftovers: Beers for Ruth Bader Ginsburg, Hidden Valley Ranch blasts into dip
Boston Beer has created a Sam Adams brew that should do the U.S. Supreme Court's feminist icon justice, and a candy company works to get flatulence in kids' Easter baskets.
By Food Dive staff • March 29, 2019 -
New tomato varieties turn to the skies to meet consumer demands
A Cornell University professor spent 15 years creating small varieties focusing on flavor, shelf life and looks with names like Starlight and Midnight Pear.
By Christopher Doering • March 28, 2019 -
Dry pasta competition increases even as US sales slip
The category has struggled as consumers shun carbohydrates while embracing alternative varieties made from vegetables and even seaweed.
By Cathy Siegner • March 28, 2019 -
Crisp Sensation debuts low-fat, no fry crispy coating
ZeroFry targets health-conscious consumers who like tasty crumb-coated snacks, but don't want the extra calories that often accompany them.
By Cathy Siegner • March 28, 2019 -
Mint holds promise for new food and beverage applications
The herb is showing growth as a botanical ingredient in foods and beverages, particularly in combination with chocolate, floral or citrus flavors.
By Cathy Siegner • March 28, 2019 -
Chocolate or peanut butter? New Reese's cups let consumers choose their favorite
The limited-time release, which asks consumers to pick the candy containing more of one of these popular ingredients, will be available nationwide beginning in mid-April.
By Lillianna Byington • March 26, 2019 -
Buffalo milk yogurt enters the US market
Annabella Buffalo Creamery is producing yogurt from the animal and exporting five varieties to America from Colombia where it is based.
By Cathy Siegner • March 26, 2019 -
Deep DiveFreshDirect fights back
CEO David McInerney said the e-grocer is "turning up the throttle" at its new fulfillment center as it battles for customers and pushes into new markets.
By Krishna Thakker • March 25, 2019 -
Mondelez partners with food business incubator The Hatchery
The CPG giant plans to coordinate educational opportunities and mentor entrepreneurs active in Chicago's food and drink scene.
By Cathy Siegner • March 25, 2019 -
Nilla Wafers taps social video campaign to boost awareness
As brands innovate to compete with emerging private-label options, companies like Mondelez are revamping their digital marketing strategies to better reach consumers.
By Robert Williams • March 25, 2019 -
MillerCoors sues AB InBev over misleading claims in Bud Light Super Bowl spot
The beer giant says the ad is deceptive and intended to "frighten" consumers, many of whom don't understand the distinction between corn syrup and high fructose corn syrup.
By Erica Sweeney • March 22, 2019 -
ColumnLeftovers: Sun-Maid makes sweet raisins sour; Tyson's pizza chicken nuggets hit shelves
The growers' co-op is raisin the stakes with trendy innovation, and a bone broth joins the expanding list of keto diet foods.
By Food Dive staff • March 22, 2019 -
Honey testing reveals no labeling fraud, study shows
Tests on 30 top-selling products from U.S. stores found no adulteration in the 28 labeled as pure, according to the Honey Integrity Task Force.
By Cathy Siegner • March 21, 2019 -
New durum wheat varieties could add more protein to products
While it comprises just 5% to 8% of global production, this variety is the second most commonly cultivated species, growing in production and popularity as consumers seek whole-grain flour.
By Cathy Siegner • March 21, 2019 -
Deep DiveHow companies respond when consumers blame ingredients for making them ill
Shoppers have wanted more transparency about the food and drinks they buy, demanding additional testing to ensure the safety of products.
By Lillianna Byington • March 21, 2019 -
Millennials keep Irish whiskey sales strong
In the U.S., nearly 10% more was spent this past year on the liquor, thanks in part to younger consumers' willingness to spend on higher-quality alcohol.
By Cathy Siegner • March 21, 2019 -
Blue Apron founder launches next-gen food company
Focused on regenerative agriculture, Cooks Venture will sell heirloom pasture-raised chickens starting at $40 for two birds beginning in July.
By Lauren Manning • March 21, 2019 -
Why chicken nugget demand is stalling
More innovation is happening around strips — plus consumers have a difficult time describing just what the breaded chunks of poultry actually are.
By Cathy Siegner • March 20, 2019 -
Study links 'tobacco tactics' with marketing unhealthy products to kids
Despite signing a pledge to urge healthier eating in their ads, researchers found food and beverage companies have used techniques once popular with R.J. Reynolds and Philip Morris to boost sales.
By Cathy Siegner • March 20, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019
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