Marketing: Page 2

Report casts doubt on health claims of gluten-free foods

Safefood, a consumer advocacy organization, found three-quarters of the 67 snack foods in this category were high in fat and 69% had elevated levels of sugar.

By Cathy Siegner • Feb. 05, 2020

Prime Roots plans Q1 launch of its koji-powered meat substitutes

The company makes its alternatives to traditional products ranging from bacon to seafood from the fungus that creates the umami taste. It will start selling to consumers online before April.

By Megan Poinski • Feb. 04, 2020

Chobani leans on master brand in new campaign for oat milk

With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned during the past decade as it expands into plant-based products.

By Natalie Koltun • Feb. 04, 2020

How Grillo's Pickles went from a cart to more than 10K stores

The company sold more than 5 million pounds of pickles last year from outlets like Whole Foods and Walmart, and anticipates sales to grow 50% in 2020.

By Lillianna Byington • Feb. 03, 2020

Virginia dairy labeling bill advances but faces difficult future

The bill, which passed the state's House of Delegates last week, would deem anything labeled "milk" that doesn't come from a hoofed mammal as misbranded.

By Megan Poinski • Feb. 03, 2020

Column

Leftovers: Old Bay claws its way into hot sauce; Jameson gets into the Irish coffee spirit

After a speedy online sellout, McCormick says its new condiment based on the ubiquitous seafood spice is coming to grocery stores soon, and Clif Bars add coffee for an extra jolt of energy.

By Food Dive staff • Jan. 31, 2020

7 in 10 Super Bowl watchers will overindulge, giving snack and beer makers a sales touchdown

The average fan is planning to eat more than 4.5 times the recommended daily calorie intake​, according to a new poll.

By Cathy Siegner • Jan. 31, 2020

Ben & Jerry's unveils sunflower butter-based ice cream

The Unilever-owned company now has 17 non-dairy flavors, making up more than a quarter of the company's total lineup.

By Cathy Siegner • Jan. 30, 2020

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Leftovers: Halo Top does keto; craft beer taps into the oat milk craze

The ice cream pint that revolutionized the category is at it again for dieters who want to indulge, and Silk whips the dairy alternative market with its new heavy cream offering.

By Food Dive staff • Jan. 24, 2020

Deep Dive

Once a sidekick in food, the pea finds itself the star of the show

The little round legume has grown in popularity as a way to add nutrients, replace allergens and respond to consumer demand for more plant-based meats, beverages and other products.

By Christopher Doering • Jan. 23, 2020

Study: Beneo sweetener supports weight loss in obese adults

Researchers from the U.K., Singapore and the Beneo Institute found people who ate the company's Palatinose ingredient instead of sugar lost more body fat.

By Cathy Siegner • Jan. 23, 2020

Planters kills off Mr. Peanut, plans Super Bowl funeral ad

The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.

By Dianna Christie • Jan. 23, 2020

Just Egg folds into vegan grab-and-go breakfast market

The San Francisco company is launching a frozen precooked version of its mung bean protein substitute while also improving the recipe and cutting the price of its liquid version.

By Megan Poinski • Jan. 22, 2020

Will Coca-Cola's zero-sugar Powerade sports drinks make a big splash?

The beverage giant said the two products are the first new ones from Powerade in more than 10 years and are aimed at different types of exercisers.

By Cathy Siegner • Jan. 21, 2020

FMI rebrands as The Food Industry Association

The new name reflects efforts by the group to broaden its membership and focus on a "more interconnected supply chain" as the line between brick and mortar and e-commerce blurs.

By Jeff Wells • Jan. 21, 2020

AB InBev introduces 4 new low-alcohol craft beers

All of the new products will debut nationwide by spring, and the brewing giant plans to have 20% of its global volumes coming from this category by 2025.

By Cathy Siegner • Jan. 17, 2020

Column

Leftovers: Jelly Belly flavors get fizzy; Nestlé brings the raw Fun(fetti)

The family behind the iconic candy started a company to bring their "stand-out flavors" to seltzer, and Siggi's puts kid-friendly skyr in pouches.

By Food Dive staff • Jan. 17, 2020

PepsiCo to get all its US electricity from renewable sources

The maker of its namesake soda, Gatorade and Doritos plans to reach the target later this year. America accounts for nearly half of its total global electricity consumption.

By Christopher Doering • Jan. 16, 2020

Krave embraces plant-based craze with new jerky product

The Hershey-owned snacks company said along with its product made from peas and fava beans, it's also introducing a pork rind item this month.

By Cathy Siegner • Jan. 15, 2020

Hershey, Cheerios and M&M's are among the most trusted brands

Morning Consult's rankings came from interviewing 16,700 consumers about their feelings for 2,000 trademarks.

By Lillianna Byington • Jan. 14, 2020

Kind Snacks lowers calorie count after USDA research

More than 95% of the company's nut bar portfolio will be impacted by the finding, which showed ingredients including almonds and cashews have fewer calories than previously thought.

By Lillianna Byington • Jan. 14, 2020

Quorn displaying carbon footprint data on some labels

The U.K. firm said the information is shown on some items sold online, making the company the first global meat-free brand to list it on products. 

By Cathy Siegner • Jan. 13, 2020

Alcohol companies may miss out on billions in e-commerce sales, report finds

Industry leaders need to look closer at how often younger generations use online shopping channels and how much that influences consumer behavior, a Rabobank analyst wrote.

By Cathy Siegner • Jan. 10, 2020

Heinz uncaps new HoneyRacha condiment as part of Super Bowl play

The sweet and spicy blend is part of a campaign that includes a 30-second in-game spot and specially marked packaging that unlocks prizes.

By Dianna Christie • Jan. 10, 2020

Column

Leftovers: Cheetos Popcorn explodes into stores, oat milk chocolate bars are cow-free candy

Frito-Lay's new launch not only gives consumers a brightly colored popped snack but also officially names the orange dust that accompanies it, and Dean Foods smooths out the lumps in cottage cheese.

By Food Dive staff • Jan. 10, 2020