Marketing
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Courtesy of Molson Coors
Molson Coors settles trademark case involving Vizzy hard seltzer
Terms were not disclosed, but Future Proof Brands, which sued the big brewer for trademark infringement, will no longer be producing its Brizzy drink.
By Megan Poinski • June 04, 2021 -
Permission granted by McCormick
ColumnLeftovers: Frank's RedHot heats up summer with cicada cookbook; Milk Bar ice cream hits freezer section
The McCormick-owned hot sauce maker creates digital recipes featuring the red-eyed insects, while Keebler and Girl Scouts partner to make Thin Mints-dipped cones.
By Food Dive staff • May 28, 2021 -
Courtesy of General Mills
General Mills shuffles execs as part of restructuring
At least five high-profile moves have happened as part of the company's Accelerate strategy for growth, with two new executive positions created and at least two eliminated.
By Megan Poinski • May 25, 2021 -
Courtesy of Takis
Takis expands further into snacking with 4 new products
In addition to the Hot Nuts it debuted in October, the spicy brand loved by younger consumers is launching popcorn, potato chips, corn sticks and cheesy snacks.
By Barbara Smith , Thai Phi Le • May 25, 2021 -
Courtesy of Planters
Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel
New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign that rewards acts of authenticity.
By Asa Hiken • May 24, 2021 -
Courtesy of Vital Farms
PETA-affiliated lawsuit accuses Vital Farms of lying about ethical treatment
The class-action lawsuit claims consumers were duped into paying more for products from the pasture-raised egg company, which the plaintiffs say does not treat its hens humanely.
By Megan Poinski • May 21, 2021 -
Adeline Kon/Food Dive
Operations meets marketing: Kraft Heinz's Ops Center breaks silos to tackle supply chain challenges
Collaboration between marketing and supply chain helped the manufacturer cut its SKU portfolio further and faster.
By Jen A. Miller • May 14, 2021 -
Courtesy of Upside Foods
Memphis Meats becomes Upside Foods as it pivots to a consumer focus
The world's first company dedicated to cell-based meat hopes to have chicken products approved and available by the end of this year.
By Megan Poinski • May 12, 2021 -
Permission granted by Ferrara
Ferrara relaunches fruit snack brand to 'reinvigorate' the offering
The company is reintroducing the product under the name Funables and making changes to the ingredients and package design in an effort to boost stagnant sales.
By Christopher Doering • May 06, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 05, 2021 -
Adeline Kon/Food Dive
Deep DiveAfter the pandemic, how is the food business likely to fare?
With recent growth rates likely to slow down, future success may depend on companies' plans to improve operations, innovate and prevent price increases.
By Megan Poinski • April 29, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh
Kraft Heinz is trying to revitalize the 138-year-old label as consumers reconsider legacy packaged food brands during the pandemic.
By Peter Adams • April 28, 2021 -
Once a trendy beverage, Jones Soda fights to convince skeptics it can 'win again'
CPG veteran Mark Murray said the company known for its quirky flavors can "stop the bleeding" with the right leadership as it competes against PepsiCo, Coca-Cola and changing consumer habits.
By Christopher Doering • April 26, 2021 -
Luis Alvarez via Getty Images
Sponsored by YouGovOpportunity for change in CPG brands after COVID-19's impact
Brands now have an opportunity to change their market position and acquire new consumers for the long-term.
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Courtesy of Impossible Foods
CPG employment rebounded after early pandemic plunge, report says
The Consumer Brands Association said the industry lost about 170,000 jobs early on but recovered 125,000 of them by the end of the year, outpacing the broader economy.
By Lauren Manning • April 21, 2021 -
Courtesy of DouxMatok
DouxMatok launches first US product: Incredo Spreads
The hazelnut and chocolate blends, which have about half of the sugar and seven times the fiber of competitors, were designed to show consumers and manufacturers what the company's ingredient can do.
By Megan Poinski • April 20, 2021 -
Aja Koska via Getty Images
Sponsored by Cognizant RetailHow food manufacturers can connect with consumers to boost brand relevance
By building customer data platforms, food brands position their organizations for success in the direct-to-consumer channel.
By Anup Prasad, Vice President & Market Leader in the Retail and CPG practice at Cognizant • April 19, 2021 -
Courtesy of Tru Colors
Molson Coors invests in brewery founded by gang rivals
The partnership with Tru Colors is not only a strategic investment but the latest in a series of actions by the beer maker to foster a more inclusive and diverse culture.
By Christopher Doering • April 16, 2021 -
Drew Angerer via Getty Images
Food is Gen Z's top spending priority, survey finds
Younger consumers are embracing healthier snacking and plant-based meat, a new Piper Sandler report shows, providing an opportunity for brands seeking to cater to this demographic.
By Lauren Manning • April 14, 2021 -
Courtesy of Molson Coors
Molson Coors debuts organic beer
To market its new low-calorie Coors Pure, the company held a race in Central Park where consumers could scan QR codes worn by pro runners to get a rebate for a 12-pack.
By Peter Adams • April 07, 2021 -
Opinion
How Tyson is rethinking the online shopping experience for fresh meat
The COVID-19 pandemic has accelerated consumers' use of e-commerce to buy food. The fresh meat company is leveraging tech to improve the occasion, writes Jennifer Fitting, director of e-commerce for Tyson Foods.
By Jennifer Fitting • April 05, 2021 -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 01, 2021 -
Permission granted by Albert Yee
IRI names Google exec as president and CEO
Kirk Perry also served in leadership and marketing roles at Procter & Gamble.
By Jeff Wells • March 31, 2021 -
Courtesy of Caulipower
Caulipower adds frozen pastas to its cauliflower-based lineup
The sixth new product line from the company that helped make the white vegetable trendy is gluten free and has less calories and carbs than the traditional equivalent.
By Lauren Manning • March 30, 2021 -
Permission granted by Erica Liu Williams
Q&AHungry for diversity: Female startup founders take on the challenges of growing a food business
From perfecting pitches to walking trade show floors, the execs of Partake Foods, Gr8nola and Siren Snacks share their survival strategy — and appetite for success.
By Barbara Smith , Samantha Oller • March 29, 2021
