Marketing
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Courtesy of Cinnabon
ColumnLeftovers: Cinnabon heats up breakfast; Captain Morgan infuses sausages with rum
Decadent new frozen options let consumers start their day at home with the shopping mall food court staple, and Kellogg and Little Debbie bring Oatmeal Creme Pies to cereal.
By Food Dive staff • Sept. 18, 2020 -
Retrieved from Conagra on September 18, 2020
Swiss Miss packaging is converted into recyclable cubes
The Conagra brand's redesign reduces the carbon footprint for manufacturing and transporting hot cocoa by 15% and is part of the company's effort to make 100% of its plastic sustainable by 2025.
By Jessi Devenyns • Sept. 18, 2020 -
How comfort flavors are helping consumers get through 2020
In a year with a pandemic, social upheaval and natural disasters, people are turning more to the tastes that bring them to a good place in their minds, ADM's chief global flavorist said.
By Megan Poinski • Sept. 17, 2020 -
How Kraft Heinz says its new strategy will grow its business
The long-awaited revamp, detailed at a virtual investor day, changes the way the company looks at its brands, shifts its innovation focus and reinvests in its iconic products.
By Megan Poinski • Sept. 16, 2020 -
Retrieved from PepsiCo on May 07, 2020
Report: Big Food uses the pandemic to push unhealthy items
The NCD Alliance and Spectrum Consortium say these companies put consumers at greater risk for COVID-19 by marketing items that could lead to obesity and other health concerns.
By Jessi Devenyns • Sept. 14, 2020 -
Christopher Doering/Food Dive
Deep DiveInnovation takes on a different meaning as pandemic forces CPGs to get creative
Conagra and Campbell Soup are among companies that have tried new development strategies during the coronavirus — from mailing products for at-home testing to a greater social media presence — or risk losing ground.
By Christopher Doering • Sept. 14, 2020 -
Permission granted by goPuff
OpinionThe COVID-19 consumer: goPuff's 5 consumer trends to watch
Preferences are changing during the pandemic, and Daniel Folkman of goPuff analyzed purchase data to determine the most relevant insights.
By Daniel Folkman • Sept. 09, 2020 -
Oatly faces boycott backlash for its investment from Blackstone
Complaints about the firm's CEO's donations to Trump and ties to companies linked to deforestation are starting to surface after the equity group was the lead investor buying a $200 million stake in the oat milk giant.
By Jessi Devenyns • Sept. 08, 2020 -
Permission granted by Hershey
ColumnLeftovers: Reese's serves cake for breakfast; Jones Soda tries to get out the vote
Hershey is giving consumers permission to eat its soft-baked chocolate snack cake in the morning, and Runamok Maple is making its syrup sparkle.
By Food Dive staff • Sept. 04, 2020 -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 02, 2020 -
Permission granted by Indoggo
Snoop Dogg joins crowded celebrity gin space with Indoggo release
The alcohol sector has been popular with big-name investors such as Ryan Reynolds, Jay-Z, Post Malone and George Clooney.
By Christopher Doering • Sept. 02, 2020 -
Permission granted by Ferrara
A look inside Keebler's efforts to modernize a 167-year-old cookie brand
From better ingredients to improved packaging, owner Ferrero is making changes to update the brand it acquired in 2019 from Kellogg without alienating its core consumers.
By Christopher Doering • Sept. 01, 2020 -
Incogmeato
Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers
A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.
By Natalie Koltun • Aug. 31, 2020 -
Retrieved from Snacks.com on May 12, 2020
OpinionAs food brands experiment with DTC, seamless customer service can't be overlooked
Brad Birnbaum at Kustomer said shipping to a person's home can create stronger relationships and brand loyalty, but companies need to do more to maintain that connection.
By Brad Birnbaum • Aug. 28, 2020 -
Courtesy of B&G Foods
ColumnLeftovers: Cinnadust shakes on the Cinnamon Toast Crunch flavor; Special K Pastry Crisps add a jolt of coffee
The seasoning blend converts the sweet cereal into an ingredient, and Newman's Own uses avocado oil to take the dairy out of its dressings.
By Food Dive staff • Aug. 28, 2020 -
Permission granted by Nick Katkov, courtesy Dandelion Chocolate
Why a Tesla engineer redesigned the chocolate chip
Dandelion Chocolate is known for its super-premium bean-to-bar confections, and the new shape highlights the tasting and baking experience, founder Todd Masonis said.
By Megan Poinski • Aug. 27, 2020 -
Miyoko's Kitchen can call its plant-based products 'butter,' judge rules
Following in the footsteps of many previous cases, a federal judge ruled consumers aren't confused by the label, even though it uses terminology associated with an animal product.
By Jessi Devenyns • Aug. 26, 2020 -
Courtesy of Lightlife
Lightlife urges Impossible Foods and Beyond Meat to clean up their labels
In an ad in several newspapers, the 41-year-old company says its burger made with 11 easily recognized ingredients represents a future that is "cleaner, tastier, and nutritionally superior."
By Megan Poinski • UPDATED: Aug. 26, 2020 at 9:14 a.m. -
Yujin Kim/Food Dive
How 3 Black-owned businesses created companies where CPG giants weren't looking
As protests across the country have led to a racial reckoning in the food space, this series features startups who have filled holes created by an industry long criticized for its lack of diversity.
By Lillianna Byington • Aug. 24, 2020 -
Yujin Kim/Food Dive
'Just scraping by': Partake Foods' fight to fund its allergen-friendly cookie business
After emptying her savings to get the company off the ground, Denise Woodard finally landed big name investors, including Jay-Z's Marcy Venture Partners, and has substantially grown its retail presence.
By Lillianna Byington • Aug. 24, 2020 -
Courtesy of Bumble Bee Seafoods
Bumble Bee pushes consumers to rethink tuna in major refresh
The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push.
By Dianna Christie • Aug. 21, 2020 -
Retrieved from Brach's on August 21, 2020
ColumnLeftovers: Brach's cooks up Turkey Dinner Candy Corn; SuperPretzel brings arena treats to consumers' freezers
The sweet Thanksgiving in a bag has flavors representing six popular dishes at the traditional November feast, and Godiva thinks bigger by making its products small.
By Food Dive staff • Aug. 21, 2020 -
Permission granted by University of Minnesota, David L. Hansen
A modern-day Johnny Appleseed: The long road to creating the next apple variety
Researchers at the University of Minnesota have spent more than a century experimenting to create new varieties of the popular fruit — its most famous being the Honeycrisp.
By Christopher Doering • Aug. 20, 2020 -
Permission granted by Dippin' Dots
From plant-based meats to pharmaceuticals, Dippin' Dots diversifies its use of cryogenics
While the company is best known for its flash-frozen ice cream, a push into new revenue streams has helped it financially as sales to theme parks and other venues dried up during the coronavirus.
By Christopher Doering • Aug. 18, 2020 -
Private equity firm Sonoma Brands remains 'active' in search for new deals
The investment firm, founded by Krave founder Jon Sebastiani, owns or has minority stakes in more than a dozen companies including Hu, Dang and Smashmallow.
By Christopher Doering • Aug. 11, 2020
