Marketing
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How will Gen Z's educated consumers impact food and grocery?
Although not major disruptors like millennials, this generation will demand even more from brands and retailers — so companies should prepare now.
By Krishna Thakker • Aug. 17, 2018
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Better than Half Baked: Ben & Jerry's new CEO promises to boost activism
Unilever veteran Matthew McCarthy told The Wall Street Journal businesses must step up in a climate in which the public no longer trusts institutions.
By Patti Zarling • Aug. 17, 2018
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Much room for mushrooms? Functional food interests stoking demand for fungus
As more companies such as Kellogg and General Mills add it to their products, the market for mushrooms is expected to climb to $69.3 billion by the end of 2024.
By Cathy Siegner • Aug. 16, 2018
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Is it finally cauliflower's time to shine?
The vegetable has become a lower-calorie, lower-carb and gluten-free substitute for ingredients in food such as pizza crust, pretzels and crackers.
By Cathy Siegner • Aug. 16, 2018
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Rye bread may take a slice of the black-colored food market
The naturally dark color of the baked good could be an asset as consumer fascination with dark-hued food grows, according to Mintel.
By Cathy Siegner • Aug. 16, 2018
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Study: Keto diets could lead to greater Type 2 diabetes risk
Mice fed a low-carb, high-fat ketogenic diet showed decreased glucose tolerance more than those fed a Western-style diet, Swiss researchers found.
By Cathy Siegner • Aug. 16, 2018
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Deep DiveThe price is right: Why food, drink brands spend big money for celebrity endorsers
While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.
By Pamela DeLoatch • Aug. 16, 2018
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USDA buying $50M of surplus milk amid industry glut
The liquid, which will be donated to local food banks, marks the first time the department has purchased excess supply of the dairy product.
By Patti Zarling • Aug. 16, 2018
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Heineken CFO: To do well in today's beer market, think locally
The fiscal head of the world's second-largest brewer told The Wall Street Journal they are focusing on brands with a defined personality and story.
By Cathy Siegner • Aug. 15, 2018
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Despite challenges, breakfast has pathways for growth
To drive strong sales across demographics in the morning foods category, Packaged Facts said manufacturers should highlight product nutrition and convenience.
By Jessi Devenyns • Aug. 14, 2018
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Coca-Cola takes stake in BodyArmor in effort to unseat Gatorade
The beverage giant paid an undisclosed amount for a portion of the sports drink startup, with an option to take full ownership in the future.
By Christopher Doering • Aug. 14, 2018
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Many 'organic' dairy products aren't truly organic, Cornucopia Institute says
The watchdog group said in a report that many factory farms are cheating customers by flooding the market with milk that's not truly organic — driving out family businesses and harming rural areas in the process.
By Cathy Siegner • Aug. 14, 2018
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Retailers are turning to innovative designs and unconventional store layouts
From digital displays to in-store eateries and artwork, grocers are pumping up the experience factor as they fight for customers.
By Jessica Dumont • Aug. 14, 2018
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How Goya, Pillsbury are driving an increase in social influence
Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.
By Erica Sweeney • Aug. 13, 2018
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H-E-B will turn underperforming Houston store into an e-commerce hub
The Texas retailer is the latest to repurpose space at a brick-and-mortar location for online shopping, joining Ahold Delhaize and Walmart's Sam's Club.
By Krishna Thakker • Aug. 13, 2018
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Pacific Foods founder gets back to 'Basics' with grocery venture
With a little help from his friends — including the former head of grocery for Whole Foods — Chuck Eggert will soon open Basics Market, a natural store that takes health, education and meal assembly to the next level.
By Jeff Wells • Aug. 13, 2018
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Kellogg's Kashi partners with kids to launch new cereal
The product touts the use of organic ingredients, whole grains and low sugar content to appeal to younger consumers and their parents looking to eat healthier.
By Patti Zarling • Aug. 13, 2018
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Consumers crave authentic ethnic food — and will pay more
A survey from Technomic found shoppers want to know whether the items they eat are genuine, although the term's meaning can vary among eaters.
By Patti Zarling • Aug. 13, 2018
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Chobani enters the condiment market
The company is packaging its Greek yogurt in squeeze bottles and says the product has fewer calories, less fat and three times as much protein as sour cream.
By Cathy Siegner • Aug. 10, 2018
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Impossible Foods launches first mission campaign with astronaut short film
Executive Creative Director Sasha Markova explains why the plant-based food maker is focusing on its planet-saving mission and not product for the ad blitz.
By Chris Kelly • Aug. 10, 2018
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Big Food filling C-suite ranks with a new kind of CEO
More than half of the CPG companies in the Fortune 500 named different leadership since 2016, according to Russell Reynolds Associates.
By Jessi Devenyns • Aug. 10, 2018
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Subliminal serenades: How grocery store playlists affect purchases
According to a study from the University of South Florida, stores should slow jam to increase veggie sales and rage for more red meat.
By Patti Zarling • Aug. 10, 2018
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Does the food industry use organic and non-GMO labels to obscure the truth?
An Aug. 5 opinion piece in The Wall Street Journal asserts that the FDA gives an unfair pass to companies when it doesn't crack down on false and misleading statements in food labeling.
By Cathy Siegner • Aug. 09, 2018
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Tea makers stepping up as millennials, Gen Z demand more
Younger consumers are looking for higher-quality varieties of the product, and the market is responding by producing more upscale, organic and natural versions.
By Cathy Siegner • Aug. 09, 2018
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How to hurt the US with tariffs: Target cranberries
Besides the current oversupply and falling prices, growers are worried about losing exports, which make up one-third of the total crop.
By Cathy Siegner • Aug. 09, 2018