Marketing
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Courtesy of Frito-Lay
ColumnLeftovers: Lay's borrows flavors from Doritos and Funyuns; Skittles takes the rainbow to space
The new line of Frito-Lay's signature potato chip is either genius marketing or a recipe for consumer confusion, and Uncrustables adds pizza to its repertoire of convenient snacks.
By Food Dive staff • July 30, 2021 -
Adeline Kon and Christopher Doering/Food Dive
Deep DiveThe thrill-seeking, concert-loving CEO behind Hain's rapid turnaround
Mark Schiller, whose rare blend of humor and business savvy played a part in reviving brands at PepsiCo and Pinnacle Foods, is immersed in his biggest challenge yet: Hain Celestial.
By Christopher Doering • July 27, 2021 -
Shutterstock.com / Fotosplash
Sponsored by Mason InteractiveShifts in shopping behavior: 6 effective ways to connect with consumers
Attract and engage new customers through meaningful stories and personalized experiences.
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Ben & Jerry's
Ben & Jerry's butts heads with Unilever over brand's presence in Israel
The clash speaks to the potential limits of marketing consumer brands around divisive social causes, particularly at a time when such issues are in the international spotlight.
By Peter Adams • July 21, 2021 -
Retrieved from RXBar.
Kellogg's RX brand launches protein-rich cereals
The move into better-for-you cereal marks the latest in a series of extensions that has included kid snacks, nut butters and oats.
By Lauren Manning • July 20, 2021 -
Courtesy of Kraft Heinz
ColumnLeftovers: Kraft Macaroni & Cheese enters the ice cream aisle; Coors Light crafts a game-winning brew
The food company partners with Van Leeuwen to mix together two iconic comfort foods, and Johnsonville turns sausage into bacon-like strips.
By Food Dive Staff • July 16, 2021 -
Courtesy of Cutwater Spirits
Deep DiveAs canned cocktails boom, brands eyeing longevity face new marketing challenges
The explosive category is nearing an inflection point that will force companies to focus on deepening brand identity and targeting millennial drinkers.
By Asa Hiken • July 12, 2021 -
Catherine Douglas Moran/Food Dive
Opinion3 metrics CPG startups should play to their advantage
As up-and-coming brands struggle to stand out in today’s competitive food and beverage landscape, here’s how they can demonstrate their value, writes Susan Dunn of NielsenIQ.
By Susan Dunn • July 06, 2021 -
Courtesy of Future Farm
Brazil's Future Farm launches its US expansion with the mission to democratize plant-based meat
The South American brand has spread to 23 countries since 2019, but plans to draw up to 65% of its sales from the U.S. market within a couple years, says U.S. CEO and former Red Bull exec Alexandre Ruberti.
By Megan Poinski • July 06, 2021 -
Scott Olson via Getty Images
How Hershey chocolate bar sales caught fire amid surge in s'mores consumption
Demand for the confectioner's 6-packs of chocolate bars, popular among consumers making the gooey treat, is expected to remain robust in 2021 after increasing more than $70 million last year.
By Christopher Doering • July 01, 2021 -
David McNew via Getty Images
Consumers want to eat healthy but price remains a barrier, report says
Shoppers are being stymied by a lack of clarity, availability and unsatisfactory taste in their pursuit of better-for-you food options, according to a new AlixPartners survey.
By Lauren Manning • June 30, 2021 -
Courtesy of Pop Up Grocer
Food startups make a play for face time at Pop Up Grocer
The traveling retail concept gives small brands the chance to grab consumers' attention and ride the buzz to greater growth in a post-pandemic world.
By Samantha Oller • June 28, 2021 -
Courtesy of Impossible Foods
Deep DiveHow Impossible Foods is getting Gen Z interested in plant-based meat
With its products in public school cafeterias and a teen-focused website that connects animal agriculture to global warming, the company aims to feed and educate the next generation.
By Megan Poinski • June 21, 2021 -
Noam Galai via Getty Images
Specialty food sales hit record $170.4B in 2020
A rise in home cooking and baking bolstered demand for pantry staples, while more online shopping pressured the segment, according to the Specialty Food Association.
By Lauren Manning • June 15, 2021 -
Christopher Doering/Food Dive
Deep DiveMolson Coors' CEO has a bold plan to 'fundamentally change' the beer maker. But will it work?
As consumers turn to other beverages, Gavin Hattersley has moved aggressively into energy drinks, diet soda and tequila to revive his company's portfolio — all while combating challenges like COVID-19 and a security breach.
By Christopher Doering • June 15, 2021 -
Courtesy of Molson Coors
Molson Coors settles trademark case involving Vizzy hard seltzer
Terms were not disclosed, but Future Proof Brands, which sued the big brewer for trademark infringement, will no longer be producing its Brizzy drink.
By Megan Poinski • June 04, 2021 -
Permission granted by McCormick
ColumnLeftovers: Frank's RedHot heats up summer with cicada cookbook; Milk Bar ice cream hits freezer section
The McCormick-owned hot sauce maker creates digital recipes featuring the red-eyed insects, while Keebler and Girl Scouts partner to make Thin Mints-dipped cones.
By Food Dive staff • May 28, 2021 -
Courtesy of General Mills
General Mills shuffles execs as part of restructuring
At least five high-profile moves have happened as part of the company's Accelerate strategy for growth, with two new executive positions created and at least two eliminated.
By Megan Poinski • May 25, 2021 -
Courtesy of Takis
Takis expands further into snacking with 4 new products
In addition to the Hot Nuts it debuted in October, the spicy brand loved by younger consumers is launching popcorn, potato chips, corn sticks and cheesy snacks.
By Barbara Smith , Thai Phi Le • May 25, 2021 -
Courtesy of Planters
Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel
New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign that rewards acts of authenticity.
By Asa Hiken • May 24, 2021 -
Courtesy of Vital Farms
PETA-affiliated lawsuit accuses Vital Farms of lying about ethical treatment
The class-action lawsuit claims consumers were duped into paying more for products from the pasture-raised egg company, which the plaintiffs say does not treat its hens humanely.
By Megan Poinski • May 21, 2021 -
Adeline Kon/Food Dive
Operations meets marketing: Kraft Heinz's Ops Center breaks silos to tackle supply chain challenges
Collaboration between marketing and supply chain helped the manufacturer cut its SKU portfolio further and faster.
By Jen A. Miller • May 14, 2021 -
Courtesy of Upside Foods
Memphis Meats becomes Upside Foods as it pivots to a consumer focus
The world's first company dedicated to cell-based meat hopes to have chicken products approved and available by the end of this year.
By Megan Poinski • May 12, 2021 -
Permission granted by Ferrara
Ferrara relaunches fruit snack brand to 'reinvigorate' the offering
The company is reintroducing the product under the name Funables and making changes to the ingredients and package design in an effort to boost stagnant sales.
By Christopher Doering • May 06, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 05, 2021
