Marketing
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Sprite Ginger debuts with streetwear line, wide-ranging marketing push
The Coca-Cola brand dropped hints on social media and outdoor ads to build excitement around the drink and clothes in the weeks leading up to the release.
By Dianna Christie • Feb. 14, 2020 -
ColumnLeftovers: Declare love with a bouquet of Tyson chicken nuggets; Ocean Spray juices up with coffee
The meat processor will award $10,000 and a year's supply of nuggets for the most romantic take on its product, and Hi-Chew creates tropical blends to fight the winter blahs.
By Food Dive staff • Feb. 14, 2020 -
Kraft Heinz posts 6.6% earnings loss, but CEO says it's on the path to growth
Net sales in the U.S. were down $4.7 billion compared to a year ago, but Miguel Patricio said this was expected and is the beginning of the company's turn around.
By Megan Poinski • Feb. 13, 2020 -
Deep DiveCell-based meat products are years away, so why are states making so many laws about them?
Seventeen laws about meat labeling were passed in 14 states in 2019, and nine states are considering similar legislation this year.
By Megan Poinski • Feb. 12, 2020 -
Plant-based food maker Alpha Foods raises $28M to expand
The company plans to use the funding to launch new products, increase its distribution globally and expand its marketing efforts.
By Lillianna Byington • Feb. 11, 2020 -
Consumers are confused by plant-based meat, beef association says
A study of more than 1,800 consumers found fewer than half understand these products have no meat or animal byproducts.
By Megan Poinski • Feb. 11, 2020 -
Miyoko's Kitchen sues California over plant-based product labeling rules
The company said the state is violating its First Amendment rights by telling it to stop using dairy terms such as "butter" on its vegan product and to remove the image of a woman hugging a cow from its website.
By Cathy Siegner • Feb. 11, 2020 -
Nestlé discontinues lower-sugar Milkybar Wowsomes
The food giant didn't give a reason for pulling the candy containing 30% less of the sweetener, but sales reportedly had been disappointing.
By Cathy Siegner • Feb. 10, 2020 -
Molson Coors accused of trademark infringement for Vizzy seltzer
Future Proof Beverages, whose new hard seltzer Brizzy hit shelves late last year, said the brewing giant copied the branding and logo for its new drink.
By Megan Poinski • Feb. 10, 2020 -
Kind moves beyond bars with product launches in 4 new categories
The snack maker's offerings in the frozen, refrigerated, chocolate and snack mix aisles will start hitting grocery stores nationwide later this month.
By Christopher Doering • Feb. 10, 2020 -
ColumnLeftovers: Dunkaroos bounce back; RXBAR creates a clean label Valentine's Day treat
The General Mills cookie snack was pulled from shelves in 2012 because it was unhealthy, and Ripple's new ice cream makes it more acceptable to have peas for dessert.
By Food Dive staff • Feb. 07, 2020 -
Ingredients getting a boost from clean label trend, report says
L.E.K. Consulting said replacing artificial items with cleaner, more natural solutions presents a major opportunity for companies, investors and retailers.
By Cathy Siegner • Feb. 06, 2020 -
How huito blue wins natural colors in 2020
ADM's patented hue from a tropical fruit is already seeing a great year — with more than a little bit of help from the Pantone Color of the Year, company officials said.
By Megan Poinski • Feb. 06, 2020 -
OpinionBe straight with me: A new era in 'woke' food labeling
As consumers are changing, brands need to be more transparent, open and honest. British copywriter Jonathan A. Finch discusses how to best communicate today.
By Jonathan A. Finch • Feb. 06, 2020 -
Sabra sweetens up with new dark chocolate dip
The hummus leader says it is jumping into the dessert realm to serve consumer needs and showcase the spread's versatility.
By Megan Poinski • Feb. 05, 2020 -
Report casts doubt on health claims of gluten-free foods
Safefood, a consumer advocacy organization, found three-quarters of the 67 snack foods in this category were high in fat and 69% had elevated levels of sugar.
By Cathy Siegner • Feb. 05, 2020 -
Prime Roots plans Q1 launch of its koji-powered meat substitutes
The company makes its alternatives to traditional products ranging from bacon to seafood from the fungus that creates the umami taste. It will start selling to consumers online before April.
By Megan Poinski • Feb. 04, 2020 -
Chobani leans on master brand in new campaign for oat milk
With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned during the past decade as it expands into plant-based products.
By Natalie Koltun • Feb. 04, 2020 -
How Grillo's Pickles went from a cart to more than 10K stores
The company sold more than 5 million pounds of pickles last year from outlets like Whole Foods and Walmart, and anticipates sales to grow 50% in 2020.
By Lillianna Byington • Feb. 03, 2020 -
Virginia dairy labeling bill advances but faces difficult future
The bill, which passed the state's House of Delegates last week, would deem anything labeled "milk" that doesn't come from a hoofed mammal as misbranded.
By Megan Poinski • Feb. 03, 2020 -
ColumnLeftovers: Old Bay claws its way into hot sauce; Jameson gets into the Irish coffee spirit
After a speedy online sellout, McCormick says its new condiment based on the ubiquitous seafood spice is coming to grocery stores soon, and Clif Bars add coffee for an extra jolt of energy.
By Food Dive staff • Jan. 31, 2020 -
7 in 10 Super Bowl watchers will overindulge, giving snack and beer makers a sales touchdown
The average fan is planning to eat more than 4.5 times the recommended daily calorie intake, according to a new poll.
By Cathy Siegner • Jan. 31, 2020 -
Ben & Jerry's unveils sunflower butter-based ice cream
The Unilever-owned company now has 17 non-dairy flavors, making up more than a quarter of the company's total lineup.
By Cathy Siegner • Jan. 30, 2020 -
ColumnLeftovers: Halo Top does keto; craft beer taps into the oat milk craze
The ice cream pint that revolutionized the category is at it again for dieters who want to indulge, and Silk whips the dairy alternative market with its new heavy cream offering.
By Food Dive staff • Jan. 24, 2020 -
Deep DiveOnce a sidekick in food, the pea finds itself the star of the show
The little round legume has grown in popularity as a way to add nutrients, replace allergens and respond to consumer demand for more plant-based meats, beverages and other products.
By Christopher Doering • Jan. 23, 2020
