Marketing

Supervalu adds home delivery for wholesale customers via Instacart

The retailer/wholesaler will offer the e-commerce service to the more than 3,000 independent stores and other retailers it supplies.

By Jeff Wells • June 22, 2018
Vita Coco's parent company acquires natural energy drink Runa

Can the line of organic beverages that give consumers a boost from Amazon guayasa leaves match the success of the coconut water brand?

By Jessi Devenyns • June 22, 2018
Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand

In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of “really strong listening.”

By Chantal Tode • June 22, 2018
Millennial dining habits could spell trouble for food companies

According to a UBS report, delivery apps and online ordering could become the norm for the generation, leaving fewer people preparing meals at home.

By Cathy Siegner • June 22, 2018
Conagra approaches Pinnacle Foods again about a deal, reports say

A tie-up between the food giants would bring the owners of Marie Callender's and Birds Eye under one roof as consumer demand for frozen items increases.

By Christopher Doering • June 22, 2018
Research links lower vitamin D levels to excess body fat

The essential nutrient, which may have potential benefits for heart health, cancer and other illnesses, is currently added to milk, cereal, juices and even margarine.

By Cathy Siegner • June 21, 2018
Is the gluten-free trend encouraging unhealthy eating behaviors?

Researchers found a correlation in young adults between valuing food without the ingredient and detrimental weight control behaviors — such as smoking, diet pills or purging.

By Jessi Devenyns • June 21, 2018
Can an imaginary superdrink make consumers fall back in love with dairy milk?

A Dairy Farmers of America campaign rebrands the beverage as Mulu, a millennial-friendly, protein-rich drink that provides energy for coding sessions and movie marathons.

By Emma Liem • June 21, 2018
Google your groceries: Tech giant debuts powerful search, purchase and delivery features

The new advertising program allows retailers to leverage the company's well-known features — while it takes a cut of the transactions.

By Alicia Kelso • June 21, 2018
General Mills leads $12M funding round for GoodBelly Probiotics

Its VC arm 301 INC provided a "significant majority" of the investment in the company, which already has products in more than 15,000 stores.

By Cathy Siegner • June 21, 2018
Whole Foods uses unique Instagram campaign to raise bee awareness

The grocer's account recently went blank, and Beyonce, Cardi B and Sting — get it? — were the only people it followed for several days.

By Patti Zarling • June 21, 2018
Report: Center store helped grocers battle Lidl

Supermarkets located near the discounter used pricing promotions and their name brand product selections to retain customers, according to marketing firm Catalina.

By Jeff Wells • June 20, 2018
New K-cup makes both hot and cold brew coffee

Heartland Food Products has new liquid pods that can be brewed or diluted into the two varieties of the popular caffeinated beverage.

By Jessi Devenyns • June 20, 2018
Consumers quenching their thirst with organic beverages

Fresh juices helped push sales in the category up 10.5% last year to $5.9 billion, making drinks the third-largest organic category, according to a trade group.

By Cathy Siegner • June 20, 2018
General Mills taps into trends with new low-sugar, high-protein YQ yogurt

The product, which follows the 2017 introduction of Oui by Yoplait, could help the company regain its footing in the category where it has ceded market share to upstarts like Chobani.

By Patti Zarling • June 20, 2018
Why Costco's avocados will last twice as long

Apeel Sciences is debuting its plant-based film to slow the rate of spoilage at the warehouse club and Harps Food Stores — a discovery that could help curtail food waste.

By Krishna Thakker • June 19, 2018
Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs

The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.

By Erica Sweeney • June 19, 2018
Tech-focused Kroger recognized as a top IT employer

The company was the only retailer recognized by Computerworld in its annual top-100 ranking.

By Alicia Kelso • June 19, 2018
Fresh foods continue to drive in-store sales, report notes

Despite focus on e-commerce growth, Nielsen says store sales of perishable items were nearly 14 times higher than all sold online this year.

By Patti Zarling • June 19, 2018
Mintel predicts vegan barbecue and low-calorie ice cream will rule summer 2018

The research firm also expects shoppers to reach for sparkling waters and boldly flavored chip varieties throughout this season.

By Patti Zarling • June 18, 2018
General Mills doubles down on indulgence with Dippin' Dots cereal

The product, which is based on the flash-frozen ice cream of the same name, reflects growing consumer demand for nostalgic, sugary varieties.

By Emma Liem • June 18, 2018
German meal kit maker Marley Spoon eyes profitability by 2019

CEO Fabian Siegel is optimistic the company can raise enough from its IPO next month in Australia to expand and become profitable.

By Cathy Siegner • June 18, 2018
Beverage makers harvest wine-infused water

Wine Water and Napa Hills are offering non-alcoholic versions of the drink that contain the health benefits but lack the adverse effects.

By Jessi Devenyns • June 18, 2018
US agriculture to feel the heat as China fires back at Trump tariffs

Soybean, wheat and corn are among the 545 products worth $34 billion that would take a serious hit if the communist country's retaliatory taxes go into effect July 6.

By Cathy Siegner • June 18, 2018
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs

Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.

By Erica Sweeney • June 14, 2018