Marketing
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Beyond the burger: A look at the building blocks used to make better plant-based meat
As consumers hunger for options in the red-hot space, scientists are deepening their understanding of how to make the products even more like their animal-based alternatives.
By Megan Poinski • June 17, 2019 -
Kraft wants parents to lie to kids with 'Salad Frosting'
Its "#LieLikeaParent" campaign could create the wrong kind of online sensation at a time when the beleaguered company is hungry for a turnaround.
By Kira Barrett • June 14, 2019 -
How one father and son duo is tackling the organic industry
Ethan Hirshberg followed his dad Gary, who co-founded Stonyfield, by launching his own organic business in 2017. The pair regularly share insight and discuss industry trends.
By Lillianna Byington • June 14, 2019 -
ColumnLeftovers: Berries capitalize on the rosé trend; Mega Stuf Oreo O's launch for breakfast
As the weather heats up, berry growers are trying to cash in on the millennial pink trend, and Michelob Ultra may have found an Earth-friendly way to help consumers decide whether to enter a marathon.
By Food Dive staff • June 14, 2019 -
Despite health benefits, resistant starch struggles with clean label demand
While shown to help control weight and blood glucose, among other things, manufacturers may need greater marketing to boost awareness and overcome opposition to an "unsexy" ingredient.
By Cathy Siegner • June 13, 2019 -
Researchers develop process to detoxify gluten proteins
Changes to the protein's molecular structure could allow those with celiac disease or sensitivity to the substance to safely eat foods with wheat, rye and barley.
By Cathy Siegner • June 13, 2019 -
Turmeric extract eases osteoarthritis symptoms, study finds
Researchers said the ingredient was as effective in easing pain for people with the joint disease as nonsteroidal anti-inflammatory drugs, and patients taking it experienced fewer side effects.
By Cathy Siegner • June 13, 2019 -
Ugly produce companies aim for East Coast expansion
Misfits Market is moving down the Eastern Seaboard, and Imperfect Produce wants to reach more subscribers in the Northeast.
By Jennifer Sweeney • June 13, 2019 -
Flavor giant IFF rebrands in bid to unlock growth opportunities
Following a barrage of acquisitions since 2015, the New York-based company is sharpening its focus into three areas: nutrition and ingredients, taste and scent.
By Megan Poinski • June 13, 2019 -
Deep DiveTyson to unleash Big Food push into plant-based meats with new products
The protein giant is the latest CPG company to enter the rapidly growing space where Beyond Meat and Impossible Foods dominate. Perdue Farms, Nestlé and Hormel Foods also plan to enter the nascent market.
By Christopher Doering • June 13, 2019 -
Kind campaign bites into Clif Bar over nutritional claims
The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.
By Robert Williams • June 12, 2019 -
Perdue gets into plant-based food with blended Chicken Plus line
Starting this fall, patties, nuggets and tenders made of cauliflower, chickpeas and white meat chicken will come to grocers' shelves.
By Lillianna Byington • June 12, 2019 -
Ocado makes more tech-focused food investments
Following its investment in meal-assembly robotics, the online grocery provider will provide funding and expertise to two indoor farming ventures.
By Lauren Manning • June 12, 2019 -
Whey to go: Why cottage cheese is getting trendy
The dairy staple has lots of protein and is low in sugar — and new packaging and flavors are leading to its resurgence.
By Jessi Devenyns • June 11, 2019 -
Deep Dive4 eye-catching trends on the IFT19 show floor
If this trade event is any indication, expect to see a lot of pea protein, alternative sweeteners, previously blacklisted ingredients and CPGs successfully crossing over in the years ahead.
By Megan Poinski • June 10, 2019 -
Monster may energize its portfolio with alcohol and cannabis
The energy drink giant may be looking to acquire different types of beverages, The Wall Street Journal reported.
By Lillianna Byington • June 10, 2019 -
Where's the plant-based beef? Grocers uncertain about Beyond Meat placement
While the company wants to compete directly with real meat, some retailers argue that the product is better suited for the frozen food aisle or vegan protein section.
By Jessica Dumont • June 10, 2019 -
Before the Butcher CEO: 'We are one of the next big players out there'
As plant-based meat heats up, it doesn't get hotter than this startup founded by a Beyond Meat alumnus, which announced a large-scale retail launch and its acquisition by the owners of Jensen Meat all in one week.
By Megan Poinski • June 10, 2019 -
Deep DiveInside Ferrero's quest for sweet success in the competitive US candy market
The Italian maker of Nutella and Ferrero Rocher has spent billions to bulk up its position in confections, making it a more formidable rival to industry leaders Hershey and Mars.
By Christopher Doering • June 10, 2019 -
Food companies shrink portions to target solo consumers
With 35.7 million Americans living alone, businesses are starting to offer smaller or single-serve products that are popular, but often cost more.
By Jessi Devenyns • June 07, 2019 -
ColumnLeftovers: Kind Pride celebrates LGBTQ month; Lagunitas taps into hops without the booze
The brewer is introducing a beverage full of hops common in beer but without the alcohol, and Justin's is doubling down on its signature ingredient with new organic nut butter covered nuts.
By Food Dive staff • June 07, 2019 -
Food and beverage makers look to chocolate as premiumization trend grows
Millennials' interest in new and different experiences and products, as well as a desire to be healthy, is behind the push for more upscale products, according to FONA International.
By Cathy Siegner • June 07, 2019 -
Could kelp really become the new kale?
The industry needs to overcome processing, marketing and logistical challenges before the sea vegetable can become the next hot superfood.
By Cathy Siegner • June 06, 2019 -
Mountain Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The decision by owner PepsiCo to sell limited-edition bottles nationally is similar to a marketing strategy used before by beverage giants AB InBev and Coca-Cola.
By Tatiana Walk-Morris • June 06, 2019 -
Godiva and General Mills partner to launch premium baking mixes
The line, which includes flavors such as Molten Lava Cakes and Flourless Chocolate Torte, is the chocolatier's first foray into offering specialty products for the home cook.
By Cathy Siegner • June 06, 2019
