Marketing
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Courtesy of Beyond Meat
Beyond Meat offers a Cyber Monday DTC deal
Consumers that order plant-based meat from the company's recently launched e-commerce platform will receive 20% off.
By Megan Poinski • Nov. 25, 2020 -
Califia Farms
4 reasons plant-based milk will keep growing after the pandemic
Dairy alternatives have gone from trendy to on fire in 2020, and analysts weigh in on what will keep the segment booming in the upcoming years.
By Megan Poinski • Nov. 24, 2020 -
Deep Dive
'It's our Super Bowl': How food manufacturers are preparing for an unorthodox holiday season
The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online.
By Christopher Doering • Nov. 23, 2020 -
Permission granted by Pepsi
ColumnLeftovers: Pepsi bottles apple pie; Busch literally goes to the dogs
The soda giant is introducing the limited-edition dessert flavored cola in a Thanksgiving sweepstakes, and Mondelez invites fans to personalize their Oreos.
By Food Dive staff • Nov. 20, 2020 -
Younger consumers want more fat, study finds
Most older shoppers feel just the opposite, according to a five-year study from New Nutrition Business.
By Jessi Devenyns • Nov. 20, 2020 -
Courtesy of Tofurky
Deep DiveTalking Tofurky: How its mission and fun approach made a quirky company a plant-based leader
While the 25-year-old family-owned company may be named after its Thanksgiving roast, a diverse array of products and leadership have helped establish the now-trendy segment.
By Megan Poinski • Nov. 19, 2020 -
Courtesy of SunOpta
SunOpta sells global ingredients division for $390M
The company plans to use the money it receives from the deal to expand its plant-based food and beverage offerings as well as to pay down debt.
By Jessi Devenyns • Nov. 19, 2020 -
eldinhoid via Getty Images
OpinionThe holiday CPG challenge: Convince consumers not to trade down
Even though shoppers may be looking to save money on this year's festive feasts, there are ways to get them to buy brand-name products. Meghan Howard of Chicory offers several suggestions.
By Meghan Howard • Nov. 18, 2020 -
Permission granted by Mondelez International
Mondelez ties marketing to internal diversity efforts with 'humaning' approach
Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data.
By Chris Kelly • Nov. 17, 2020 -
Courtesy of Mondelez
Gluten Free Oreos coming to stores in January
Wheat-free varieties of Mondelez's signature sandwich cookie in original and Double Stuf will be permanent additions to the product lineup, the company said.
By Jessi Devenyns • Nov. 17, 2020 -
Courtesy of Oatly
How Oatly accelerated growth during the pandemic
In a year of adversity, oat milk is on top, with dollar sales up 212% above last year. The company's North America President Mike Messersmith explains why the beverage is booming and shares its expansion plans.
By Megan Poinski • Nov. 16, 2020 -
Lillianna Byington/Food Dive
Premium foods are popular with consumers during COVID outbreak, IRI says
The market research firm said the growth is coming from millennials seeking new experiences while low-income households identify consuming them with special occasions.
By Jessi Devenyns • Nov. 16, 2020 -
Courtesy of Perdue Farms
ColumnLeftovers: Perdue debuts turkey nuggets for an unconventional Thanksgiving; chocolates get a Truly hard seltzer infusion
The century-old poultry giant is launching limited quantity frozen turkey meat nuggets in the shape of the bird, and Pringles is cranking up the heat with the launch of its Scorchin' line.
By Food Dive staff • Nov. 13, 2020 -
needpix.com
The pandemic is making natural ingredients more popular, Symrise says
The company said the trend is driven by younger consumers and is likely to have staying power even after the coronavirus pandemic is over.
By Jessi Devenyns • Nov. 12, 2020 -
Courtesy of Mars Wrigley
Mars Wrigley doubles down on digital to align with shifting c-store shopping behavior
E-commerce strategy and innovative new products help chart the confectioner's success this year in convenience stores and beyond, company officials said.
By Megan Poinski • Nov. 11, 2020 -
Flickr
Consumers say snacking is a 'lifeline' during pandemic, with 88% doing it more or the same
A report from Oreo and Ritz maker Mondelez International also found 70% of millennials and 67% of those working from home prefer snacking over meals.
By Jessi Devenyns • Nov. 11, 2020 -
Permission granted by Mondelez International
Mondelez CEO touts growth after pandemic as CPG keeps tight focus on snacking
Dirk Van de Put said while he played a bigger role guiding the Oreo maker early during coronavirus, the company has shifted back to normal operations and expects sales hurt by the outbreak to recover.
By Christopher Doering • Nov. 10, 2020 -
Coronavirus sweetens cookie and chocolate sales
Studies from IRI and the National Confectioners Association show more consumers are turning to indulgence as the pandemic continues.
By Jessi Devenyns • Nov. 06, 2020 -
Courtesy of MTN Dew
ColumnLeftovers: Mtn Dew hot sauce is a fiery mashup; Godiva sparkles for the holidays
The PepsiCo soda brand partnered with iBurn and the NBA's Joel Embiid to launch the extremely limited bright green condiment, and Quest Nutrition makes peanut butter cups with less sugar.
By Food Dive staff • Nov. 06, 2020 -
"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
OpinionCOVID-19 and our food: Temporary change or a new normal?
The pandemic has made significant changes in what consumers eat, how they buy it and their feelings about food safety. Joseph Clayton of the International Food Information Council discusses some of the group's latest survey results.
By Joseph Clayton • Nov. 04, 2020 -
Courtesy of The Hershey Company
Hershey bets on product mashups by weaving licensing into marketing
As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.
By Aaron Baar • Nov. 03, 2020 -
Permission granted by Hooray Foods
Hooray Foods shifts distribution strategy to let people bring home the plant-based bacon
The new brand, which will be in 300 Whole Foods stores this month, was designed by a meat eater to replicate the experience of cooking and eating the popular breakfast side.
By Megan Poinski • Nov. 03, 2020 -
Retrieved from Velocity Snack Brands on October 29, 2020
ColumnLeftovers: Popchips explode into grain-free snacks; Hormel cooks up bacon-scented masks
Air popped cassava and corn chips add another degree of health to the better-for-you brand, and Bel Group begins its plant-based cheese line with dairy-free Boursin.
By Food Dive staff • Oct. 30, 2020 -
Permission granted by Kind Healthy Snacks
Kind launches into energy bars with campaign against Clif
The company continues its feud with Clif Bar with this latest line, pushing consumers in a new advertisement to compare their ingredients.
By Lillianna Byington • Oct. 27, 2020 -
Thai Phi Le/Food Dive
Halloween candy sales are up, but pandemic is changing celebrations
As manufacturers have altered their approach, 90% of young parents say they cannot imagine Halloween without sweet treats, according to the National Confectioners Association.
By Jessi Devenyns • Oct. 27, 2020
