Introducing Basketful Atlas, An Omni-Shoppable Product Locator

Posted Nov 10, 2020

Basketful launches Atlas, an Omni-shoppable Product Locator. Boosting brand discovery, and optimized for the omni-channel world.

Basketful, a Minneapolis based technology provider specializing in making grocery content shoppable, has announced the launch of Atlas, an Omni-Shoppable Product Locator.  Atlas is optimized for multiple modes of brand discovery, and can be used as both a central brand product locator in addition to unlocking shopability on product detail pages.  Basketful’s Intelligent Assortment is location, inventory, and pricing aware--eliminating dead ends for the consumer and ensuring a quality path to cart, whether that is online or instore.  And with 60+ major US retailers and 114,000+ stores in it’s network, it’s coverage is industry leading.

Basketful's understanding of more than 150 million product and store combinations across more than 60 retailers nationwide uniquely positions them to create a smarter digital shelf that consumers can use to quickly turn brand inspiration into reality.  "Our mission is to simplify grocery shopping" says CEO Eugene Burd, "allowing consumers to save time and money while making grocery shopping easier".  

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