Whoa Dough Announces Reformulation and NEW Brownie Batter Bar Flavor

November 05, 2020
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Whoa Dough Announces Reformulation and NEW Brownie Batter Bar Flavor

Now Vegan, with fewer calories and more like homemade cookie dough

CLEVELAND, OH - October 27, 2020 -- Whoa Dough, creators of a line of edible cookie dough bars, announced today an updated formula and new flavor. After a year of collecting consumer feedback, the updated Whoa Dough bars include the four most requested updates: a texture more like homemade cookie dough, vegan and even more allergy-friendly ingredients, and fewer calories per serving.

All Whoa Dough products are now between 140-170 calories per serving. The ingredients are GFCO Gluten-Free Certified and NON-GMO Project verified. 

The new formula has been applied to all flavors: The Sprinkle Sugar Cookie Dough, Sugar Cookie Dough, the classic Chocolate Chip Cookie Dough, and the newest flavor, Brownie Batter Cookie Dough which are all allergen free. The Peanut Butter Chocolate Chip Cookie Dough and Peanut Butter Cookie Dough are available for those without nut allergies. 

The bars can be enjoyed chilled, on-the-go, or baked at 350 degrees for 3-5 minutes.

“This new formula brings us even closer to putting that nostalgic cookie baking experience right into a bar. We’ve enhanced the texture and flavors, without sacrificing our commitment to offering a healthy alternative snack. In fact, this new formula has more nutritional benefits than before with reduced calories and being more inclusive to those with allergies all with clean ingredient” says, Todd Goldstein, Founder and CEO of Whoa Dough.

The new formula also has new packaging - keeping the same bright, fun colors but with simpler key callouts on the key nutritional factors. The new formula will be available on November 1 on Amazon and in specialty retail stores such as Heinens, Lucky’s Market, Plum Market, and Fox Trot.

About Whoa Dough

Whoa Dough is a line of on-the-go cookie dough bars using only real ingredients that are Certified Gluten-Free, Dairy-Free, Plant-Based, Vegan,  OU Kosher,  and Non-GMO Project Verified. “Real Cookie Dough Bars. Real Ingredients.”  Whoa Dough now includes six flavors: Sugar Cookie Dough, Sprinkle Sugar Cookie Dough, Chocolate Chip Cookie Dough, Peanut Butter Cookie Dough ,Brownie Batter Cookie Dough. and Peanut Butter Chocolate Chip Cookie Dough. Visit www.whoadough.com for more information and follow @whoadough_ on Instagram.

Contact:  Todd Goldstein


[email protected]