NEW YORK, NY, March 12, 2020 -- Baked by Melissa, the dessert company famous for its signature bite-size cupcakes, knows the best birthday gifts are the ones you can eat. This month, the company has added four new mouthwatering Spring flavors to its menu, available in various dessert assortments, and a la carte in stores, but most importantly in one assortment that stands out above all the rest: The best-selling Latest & Greatest cupcake assortment, purchased most commonly in a Birthday Gift Box.
With its wide variety of gift boxes for every occasion and nationwide shipping, Baked by Melissa has become a wildly popular gift-giving brand for many holidays. The brand’s most frequently-shopped occasion continues to be birthdays. Over one third of the company’s total sales come from the purchase of birthday gifts alone, shipped all over the country. In fact, the Sweet Birthday 25-pack Gift Box, within which customers can choose from a number of dessert assortments, is sold seven times more than Baked by Melissa's next most popular gift box.
The company’s record-breaking sales and thousands of 5-star reviews are a testament to the popularity of its gifting options. "I bought these as a surprise gift for my daughter's 18th birthday,” one customer said, “I live in Ohio and she goes to college in California so I really wanted it to be special. Everything about this was special. The packaging was beautiful, the cupcakes were beautiful and according to my daughter and her friends, they tasted amazing!!!”
The delicious new Spring flavors, available until May 1st, consist of Cookie Butter, made with real Biscoff cookie butter imported from Belgium, Cake Batter, Brownie Batter, and Rainbow Cookie stuffed with gooey strawberry jam. The flavors are an addition to an already extensive collection of bite-size treats, including eight ‘Original Great’ cupcake flavors, double stuffed macarons, as well as vegan cupcake assortment, gluten-free, and customizable cupcake options. To purchase, stop by one of Baked by Melissa's 14 retail locations, or order online at bakedbymelissa.com for nationwide shipping, local NYC delivery, or free in-store pick-up.
About Baked by Melissa
Founded by mom and baker Melissa Ben-Ishay in 2008, Baked by Melissa is the NYC-based dessert company famous for its handcrafted bite-size cupcakes and macarons in a wide variety of ever-changing flavors. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa launched Baked by Melissa after being fired from her job in advertising. The company now operates 14 stores and ships nationwide. Every treat is made by hand using only the most delicious ingredients like Skippy Peanut Butter, Smuckers jelly, Oreos, and Hershey’s fudge. With gluten-free and vegan options, cupcake mosaics, and customizable flavors and packaging, Baked by Melissa provides endless possibilities for gifting, catering and events, party favors, and more.
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For events, corporate gifting, and customization options, email [email protected]
For all other questions, email [email protected]