European Tomato Ketchup Market - Size, Share, Prices, and Insights

IndexBox has just published a new report, the EU - Tomato Ketchup And Tomato Sauces - Market Analysis, Forecast, Size, Trends And Insights. Here is a summary of the report's key findings.

The revenue of the tomato ketchup market in the European Union amounted to $2.2B in 2017, coming down by -3.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The tomato ketchup consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008, when it surged by 19% y-o-y. In that year, the tomato ketchup market attained its peak level of $2.8B. From 2009 to 2017, the growth of the tomato ketchup market remained at a somewhat lower figure.

Production in the EU

In 2017, the amount of tomato ketchup and tomato sauces produced in the European Union totaled 1.7M tonnes, therefore, remained relatively stable against the previous year. The tomato ketchup production continues to indicate a relatively flat trend pattern.

Tomato Ketchup Exports

Exports in the EU

In 2017, the amount of tomato ketchup and tomato sauces exported in the European Union totaled 748K tonnes, picking up by 5.7% against the previous year. The total export volume increased at an average annual rate of +3.6% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review.

In value terms, tomato ketchup exports totaled $975M (IndexBox estimates) in 2017. The total export value increased at an average annual rate of +1.7% over the period from 2007 to 2017; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. Over the period under review, tomato ketchup exports attained their peak figure at $1.1B in 2014; however, from 2015 to 2017, exports remained at a lower figure.

Exports by Country

In 2017, the Netherlands (234K tonnes), distantly followed by Italy (122K tonnes), Germany (80K tonnes), Spain (73K tonnes), Poland (62K tonnes), Belgium (44K tonnes) and Portugal (39K tonnes) were the largest exporters of tomato ketchup and tomato sauces, together committing 87% of total exports.

From 2007 to 2017, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Poland (+13.4% per year), while the other leaders experienced more modest paces of growth.

In value terms, the largest tomato ketchup markets worldwide were the Netherlands ($279M), Italy ($201M) and Germany ($117M), with a combined 61% share of total exports. Spain, Poland, Belgium, and Portugal lagged somewhat behind, together comprising a further 25%.

Export Prices by Country

In 2017, the tomato ketchup export price in the European Union amounted to $1.3 per kg, remaining constant against the previous year. The tomato ketchup export price continues to indicate a slight decline. The growth pace was the most rapid in 2008, an increase of 19% against the previous year. In that year, the export prices for tomato ketchup and tomato sauces attained their peak level of $1.9 per kg. From 2009 to 2017, the growth in terms of the export prices for tomato ketchup and tomato sauces failed to regain its momentum.

There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was Italy ($1.6 per kg), while Portugal ($750 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by Poland (+0.4% per year), while the other leaders experienced a decline in the export price figures.

Source: EU - Tomato Ketchup And Tomato Sauces - Market Analysis, Forecast, Size, Trends And Insights