Leading Entertaining Crisps Brand Reaches Mainstream Consumers with New Sweet Snacking Lines in more than 1,500 Locations Across the U.S.
DENVER, July 9, 2019 – Makers of the light, crunchy crisps ideal for snacking and entertaining, 34 Degrees is expanding distribution nationwide for its new Sweet Crisps in Chocolate and Sweet Lemon flavors available at Walmart in mid-July. The brand is also launching Sweet Crisps in Vanilla and Sweet Lemon flavors at Wegmans locations in mid-July, as well as in the Vanilla flavor at Meijer locations this summer. With a light texture that’s crisp like a cracker and indulgent taste that’s sweet like a cookie, Sweet Crisps come in resealable bags, making it easy for consumers to enjoy straight out of the bag and share on-the-go. Just in time for summer snacking, the convenient bags are a sweet treat for any occasion from summer barbeques, movie nights and hiking to travel and road trips.
Deliciously snackable and made with premium ingredients like coconut oil, 34 Degrees Sweet Crisps are a lighter alternative to heavier, more decadent treats. They are a delicious answer to consumer demand for crisps and thins, which have been prevailing in the snacking world over sugar- and fat-laden desserts.*
“We’re thrilled to be expanding our distribution nationwide, as the response to our Sweet Crisps has been overwhelmingly positive, and now more folks across the country can indulge in our irresistibly thin sweet snacking option,” said Craig Lieberman, founder and president of 34 Degrees. “Our Sweet Crisps help consumers satisfy their sweet tooth without compromising their health – they are made with simple, wholesome ingredients and less sugar than average cookies. Our new retail partnerships are making it possible to be even more accessible to consumers looking to find an elevated way to snack this summer.”
34 Degrees Sweet Crisps are available in 4oz resealable bags (MSRP $2.99 - $3.79) in four flavors: Chocolate, Vanilla, Cinnamon and Sweet Lemon; and 1oz single-serve bags (MSRP $1.99) in two flavors: Vanilla and Sweet Lemon. They are currently distributed in Meijer, Bartell Drugs and a variety of independent retailers through UNFI and KeHE. For more information, please visit 34-degrees.com
ABOUT 34 DEGREES
Headquartered in Denver, Colo., 34 Degrees is the crafter of deliciously light and crunchy entertaining crackers, 34 Degrees Crisps. The company was founded by successful restaurateur and global food explorer, Craig Lieberman, after he discovered a uniquely thin cracker while traveling in Australia. The experience inspired him to create his own irresistibly crunchy crisps, which he lovingly named after the latitude of Sydney – 34 Degrees. Made with only a handful of premium quality, simple ingredients, the company now offers a line of versatile savory entertaining crisps in six flavors, including Natural, Sesame, Cracked Pepper, Rosemary, Whole Grain and Toasted Onion, and four snackable Sweet Crisps flavors, including Chocolate, Vanilla, Cinnamon and Sweet Lemon. 34 Degrees Crisps are available in the deli departments of retailers throughout the U.S. and Canada, including: Whole Foods Market, Kroger, Walmart, Publix, Sprouts, Target, Meijer, Wegmans, Loblaws, Sobeys, Safeway, Albertsons, King Soopers and more.
34 Degrees donates 1% of all the crisps it bakes to causes that fight hunger. To learn about the mission, community giving and creative recipes, visit 34-degrees.com. Or, for real-time conversations, visit Facebook, Instagram, Pinterest, and Twitter.
*Source: SPINS What’s Hot in Summer of ’17
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