O, That’s Good! Broccoli Cheddar Soup Wins ChefsBest Excellence Award
ChefsBest Recognizes Key Brand under The Kraft Heinz Company with High-Quality Taste in the Refrigerated Broccoli Cheddar Soup Category
SAN DIEGO, Dec. 2018 – ChefsBest, a San Diego-based company that guides consumers to high quality foods in a category, announced today that after testing by a panel of executive-level chefs, it has awarded O, That’s Good! Broccoli Cheddar Soup its Excellence Award. The O, That’s Good! Broccoli Cheddar Soup was recognized by ChefsBest’s Certified Master Tasters® for its rich flavor profile, notes of vegetable bouillon and low bitterness.
“To substantiate our award for market, brands must surpass specific quality standards for a particular category defined by our independent panel of Master Tasters®. Per our Master Taster’s® Quality Definition, a Broccoli Cheddar Soup should be rich with a moderate mouth weight and mouth coating. Vegetables should be moderately firm and not overly soft. Aroma and flavor profiles lead with broccoli and lactic tang with lower notes of celery, carrot, onion, garlic, black pepper, vegetable bullion. The appearance of the soup should be thick and moderately dark yellow color. O, That’s Good! Broccoli Cheddar Soup surpassed quality standards and is awarded the ChefsBest Excellence Award as a high-quality product.”
“In our O, That’s Good! Broccoli Cheddar we’ve replaced some of the cheese with velvety butternut squash – increasing the number of veggies while keeping all of the rich flavor in every bite, and we are excited ChefBest approves of the taste too,” said Ashley White, Kraft Heinz Brand Manager. “Adding the ChefsBest Excellence Award to our packaging establishes the soup as a standout product for consumers and distinguishes its taste from other competitors on the market.”
ChefsBest uses a rigorous sensory evaluation process, known as SAQA(r) (Sensory Attribute Quality Analysis), and a panel of executive-level chefs trained as Certified Master Tasters to identify award-winning food and beverage products. As part of ChefsBest's proprietary process that determines qualification for a ChefsBest medallion, Certified Master Tasters® blindly evaluate products against a quality definition. The Master Tasters® identify and measure the sensory experience across five modalities: appearance, aroma, taste, flavor and texture. At the end of the evaluation, the data from the Master Tasters® is analyzed and award qualification is determined.
Compared to the extreme time and monetary costs of consumer research, the value of ChefsBest is the efficient path to the data required for making claims like "Award Winning Taste" or "America's Best." Leveraging a ChefsBest award and ad claims ultimately leads to more sales, drives brand switching, and provides brands the ability to justify a price premium. A recent study determined 56 percent of consumers are more likely to purchase a ChefsBest award-winning product than one without the ChefsBest medallion on-pack. According to an A/B test, digital ads with the ChefsBest medallion on them experienced a 20 percent higher click-through rate than ads without the award present. The ChefsBest medallion is on millions of packages consumers place in their grocery carts.
The Best Taste Award is earned by only one national brand in each product category, signifying to both consumers and buyers that this product has secured the distinction as best tasting. When licensed, the Excellence Award allows a product to claim it surpasses quality standards established by independent, professional chefs.
For more information on Kraft Heinz, visit www.kraftheinzcompany.com. For more information on ChefsBest, visit www.ChefsBest.com.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
ABOUT CHEFSBEST®
ChefsBest guides consumers to high quality products and uses a rigorous proprietary sensory evaluation process to identify these award winning items. ChefsBest is headquartered in San Diego, Calif. and a Center for Taste in San Francisco, Calif. ChefsBest has completed more than 500 tastings for top national brands, bestowing its Best Taste and Excellence Awards on the highest quality products in the market. ChefsBest awards are a nationally recognized trust mark and are used by many national brands including Vitafusion, L’il Critters, Welch’s, Slimfast, Goya, and more. For more information, visit ChefsBest.com.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.