This free guide, a joint collaboration between Digimarc and Package Design magazine, explores the benefits of enhanced packaging and how consumer brands can quickly deploy. You’ll learn:

• Why consumer product packaging must adapt to compete
• How the barcode standards organization has embrace new technology
• How consumer demand and new regulations have ushered a new era of transparency
• Key considerations for designers as they develop connected packaging
• Practical tips for swiftly and successfully deploying connected packaging now

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