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Company Description

Founded by Bonnie Shershow using original family recipes, and “discovered” by Food & Wine Magazine in 2006, Bonnie’s Jams produces all-natural premium artisan jams, with no preservatives or thickeners, and half the sugar of conventional brands. Sold in leading gourmet and specialty retailers. Recently our team at Bonnie’s Jams won Whole Foods Global distribution for 2 exclusive flavors into all Specialty sets. But we’re not stopping there. The company is launching a new product platform with a unique innovation for retail grocery. This will be our first foray into grocery. If you are a leader with the right experience, a strong work ethic and entrepreneurial mindset, this is an exciting opportunity to join the Executive Team of a growing brand. In this role you will shape company strategy and lead in team development. 

Job Description


The National Sales Manager is responsible for all aspects of business development including setting and achieving revenue, profit and budget goals. In this position you will create strategic plans to gain new retail customer accounts and execute on existing accounts in order to grow distribution and drive sales. You will leverage your relationships and form new ones with distributors, brokers, and key multi-channel accounts in Grocery, Mass and Natural/Specialty. This is a highly visible position and will report to the COO.

[Note: Company location and leadership is the process of relocating to Northern California]


Customer Focus: 

·      Develop short- and long-term strategic plans including annual business plans and trade spend budget 

·      Meet/exceed volume, revenue and profit targets while building a strong reputation for the company through superior demand planning and execution 

·      Develop National promotional grid that aligns to company objectives of growth and profitability

·      Manage all Natural & Specialty accounts including Whole Foods National as well as Independent specialty shops

·      Sell into targeted conventional Grocery/Mass accounts as designated in business plan

·      Present category reviews to Category Buyers & broker Key Account Managers for both business review and new product introductions

·      Ensure customer day-to-day needs are met by coordinating all functional areas including Customer Service, Operations, Finance, and Logistics 

·      Accountable that all invoice deductions align with company approved spend plan and budget

·      Be an advocate for the business and run it like you own it: Position company for profitable growth; address customer and distribution challenges; improve existing client base; analyze target customers, pricing, margins and product lines by customer. Use objective tools available such as distributor depletion reports to manage and verify progress



·      Manage and control working trade capital expense budgets to expected results 

·      Manage pricing and contract concessions to approved and expected levels 

·      Achieve sales, profit and market share performance to budgeted standards 



·      Provide direct management and direction to third party broker partners and distributor reps

·      Develop best in class management practices such as monthly sales forecasts and quarterly account reviews 

·      Create and calendar calls and appointments oriented towards achieving sales and customer retention goals

·      Plan and attend industry trade shows

·      Create broker and merchandising goals to achieve tactical sales and promotional plans

·      Build and maintain knowledge base of competitors, marketplace and consumer trends



·      Bachelor’s degree  

·      5 – 10 years sales experience in CPG: Natural & Specialty and Conventional Grocery preferred

·      Key Account Manager experience a must

·      Strong Category Management skills

·      Demand planning and logistics background a plus

·      Strong analytical, planning, presentation and problem-solving skills

·      Exceptional leadership and motivational skills are as important as is entrepreneurial flair and flexibility

·      Unquestioned personal and business integrity, high ethical standards and a highly professional approach to relationships 

·      Self-directed, self-starter who can “roll up your sleeves” 

·      Proficient with Microsoft Office programs

·      Able to travel up to 50% 

·      Ability to stand at length at trade shows and lift up to 30 lbs



Market competitive base salary + performance bonus will be DOE


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