With shifts in consumer behaviors, very few brands actually understand how their customers are making buying decisions. In this webinar, Marti Beller, president of Kobie, a loyalty technology provider, hosts a tactical workshop to help brands uncover where they stand today, and where they want to be in the future. The solution is far beyond understanding transactional data, but rather driving engagement with your customers by focusing on emotional and behavioral data inputs. Inside the webinar she’ll help uncover and define:

  • The 6 Drivers of Loyalty to objectively measure program opportunities
  • How to create focus, prioritization and alignment using the Drivers
  • How to optimize ROMI and create a holistic view of your customers